Zero to One

“I found one of my all-time favorite quotes when I was reading the book Zero to One. The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas."”

“I thought of Peter Thiel's book Zero to One, which, again, if you can summarize it, essentially differentiation is the whole game.”

“I found one of my all-time favorite quotes when I was reading the book Zero to One. That is the single most powerful pattern I have noticed is that successful people find value in unexpected places.”

“And one of my all time favorite quotes is from the book Zero to One. In that book, Peter Thiel writes, he says, the single most powerful pattern I have noticed is that successful people find value in unexpected places.”

“i found one of my all-time favorite quotes when i was reading the book zero to one the quote says the single most powerful pattern i have noticed is that successful people find value in unexpected places and they do this by thinking about business from first principles instead of formulas”

“I found one of my all-time favorite quotes when I was reading the book Zero to One.”

“I found one of my all time favorite quotes when I was reading the book zero to one.”

“In that book, Peter Thiel writes, he says, the single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas.”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places and they do this by thinking about business from first principles instead of formulas."”

“like omega on. I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places." And they do this by thinking about business from first principles instead of formulas.”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places and they do this by thinking about business from first principles instead of formulas."”

“There's another idea that's on the same page that reminded me a few weeks ago you and I discussed. This idea of the episode on Peter Thiel and how to make a creative monopoly. So Napoleon says, In that book, Zero to One, that Peter Thiel wrote, he says the best sales are hidden.”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is [music] that successful people find value in unexpected places and they do this by thinking about business [music] from first principles instead of formulas.”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is that unexpected places. And they do this by thinking about business [music] from first principles instead of formulas."”

“I found one of my all-time favorite quotes when I was reading the book Zero to One.”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1.”

“I found one of my all-time favorite quotes when I was reading the book "Zero to One." The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places.”

“- I found one of my all-time favorite quotes when I was reading the book "Zero to One."”

“I found one of my all-time favorite quotes when I was reading the book Zero to One.”

“- I found one of my all-time favorite quotes when I was reading the book "Zero to One." The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas."”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1.”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places. And they do this by thinking about business from first principles instead of formulas."”

“I found one of my all-time favorite quotes when I was reading the book 0ero to1.”

“I found one of my all-time favorite quotes when I was reading the book "Zero to One." The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas."”

“One of my all-time favorite quotes is from the book 'Zero to One.' It says, 'The single most powerful pattern I have noticed is that successful people find value in unexpected places...'”

“It's fascinating that everybody in technology has read zero to one, right? If you're only going to read one book, probably that would be the one to read. I think it's excellent.”

“what I if you're only going to read one book on business obviously in my opinion especially today's day age you read Z to one right”

“Jeff bezos's uh shareholder letters which are absolutely fantastic I've read you know multiple times and then Peter thiel's book zero to one and so I read I spent the last three weeks I read I did three separate episodes on programs essays and I was like you know what I'm gonna re-read zero to one”

“and then Peter thiel's book zero to one and so I read I spent the last three weeks I read I did three separate episodes on programs essays and I was like you know what I'm gonna re-read zero to one”

“That reminds me of a quote from the book Zero to One, the single most powerful pattern I've noticed is that successful people find value in unexpected places.”

“Um, I think some of Peter Thiel's work as we were talking about is great, really fast, quick, easy reads like zero to one, but the, you know, the concepts are there and pure and, um, he's definitely a strong stalwart and in the arena of, of this thinking. So those two would, would be where I'd start”

“I think some of Peter Thiel's work as we were talking about is great, really fast, quick, easy reads like zero to one, but the, you know, the concepts are there and pure and, um, he's definitely a strong stalwart and in the arena of, of this thinking.”

“And Peter's, Peter Thiel's book Zero to One is like that. And Ben's book, The Hard Thing About Hard Things is like that...”

“and the third is Peter Thiel just wrote a book called zero to one which is extraordinary”

“but in terms of like articulating kind of an intellectual case for um startups and a very specific kind of um you know startup building philosophy i think say the same thing about um zero to one”

“i feel like you know in some ways of course i wish he'd talk to me and there's there are questions i really want him to answer i hope someone will get him to answer even if they're not me but i also think that like he's got he's got his platforms”

“i mean in that you know teal wrote whole book zero to one where the basic takeaway is you know businesses if they want to succeed they should they should strive for you know monopoly profits”

“uh there's also zero to one yeah i think those are probably my two favorites i'm like glancing over here because i have them stacked on my desk yeah as far as like strictly business goes”

“i really what i was reading zero to one while coming up with numerai it's like i was like halfway through the book”

“i really what i was reading zero to one while coming up with numerai it's like i was like halfway through the book um and i really do like a lot of the ideas there”

“Peter Thiel, who I wrote a book about zero to one. Obviously, controversial guy, but his thinking here is incredible. Everyone should read this.”

“And then I read Peter Teal's book, um what's it called? Um 0ero to one. 0ero to1.”

“And it was proof that you know how like I I think it was in the Peter Thiel What's his book called? Zero to one. It's Zero to one. He said”

“What interests me about him is I think Peter Thiel has this book. What's that book called that Zero to One. Zero to One, and it's awesome. Um I I really like reading that book and it kind of had an impact on me where he talked about like extreme personalities”

“listen in that book what's peter thiel's book zero to one he talks about like he's like there's like basically like these i don't remember the words he used but he said like there's like a moat or like the truth uh like you have to know something that no one else knows and basically you have to like figure”

“i'm not a huge beer teal fan but he said he said something interesting in his book he said in order to be successful you need to be right about something that everyone else thinks you're wrong about”

“and and you tell me here it seemed to me to be slightly unlike a vc to say that because like peter thiel for example on the other you know end of the spectrum in zero to one is like unapologetically and explicitly pro monopoly”

“forget about zero to one like in the peter teal sense i like zero to one in the customer sense like a paying customer”

“and zero to one is one of the few people who gets it emphatically”

“So the basic premise of the book is that the next Facebook is not going to be Facebook, to go from zero to one, you have to do something fully new.”

“actually society looks so much like it did in the 1970s, like we're not moving faster, in some ways we're moving slower. You know, we don't build houses any better or more efficiently now. Actually housing prices are just going through the roof, right, so, so much in our society is stagnant and Zero to One is yeah, narrowly a”

“if you just look at Facebook, you look at Ronald Reagan, you look at what worked in the past and if you just mindlessly copy it decade over decade, you'll get to a point where that thing doesn't even work anymore, except you haven't invested the time or the energy and thinking about like what you should be saying now.”

“so yeah a lot of a lot of what we see in the book you know it's not it's not always novel ideas but sometimes it's just what we think is like a useful rhetorical shift”

“and the example we give in the book is Andrew Wiles proving for Moz Last Theorem didn't really change the world in a non academic sense but it was a really important discovery”

“yeah the way we the way we open the book is with what Peter calls his contrarian question what valuable truth there's no one agree with you”

“competition is for losers when people compete someone loses so go away you're the only one do what only you can run a race with yourself yeah uh that's a great line in zero to one that I've always loved”

“whereas most people think I'll read a book on by Peter Thiel called zero to one I'm going to be a billionaire”

“Peter Thiel wrote Zero to One. But if you actually follow the thread, Zero to One is... A Christian book”

“I felt like I had a unique insight that like a lot of people had read Zero to One, and then the the sort of secret was that Zero to One was based off of memetic theory from René Girard, who was his professor at Stanford.”

“there were two books that you mentioned as being particularly helpful or that you would recommend maybe both one was zero to one by peter thiel”

“because i've seen in some books that i've quite enjoyed like zero to one by peter thiel and his his co-writer also came from lecture notes originally at stanford”

“Peter wrote a book called 0ero to1 ; in the book he said that uh you know we're all drawn into mimisis”

“And one of the insights that he pointed out in his book, Zero to One, is that a lot of the founders of the most impactful companies, technology companies of our generation, are slightly off socially.”

“So Peter Thiel's book, it opens with, you know, it has this big idea, which is like competition is for suckers. Competition is bad. You want to be as differentiated as possible. Undifferentiation only causes destruction.”

“you know, like Peter Thiel's book Zero to One, as I recall, defines competition as anti-creativity in many ways because you through competition, you are by definition changing what you're doing in order to outdo somebody else or something else.”

“It's like when Peter Teal wrote that book 0ero to one. It's a zero to one system.”

“As a sophomore, I had the, I was lucky enough to take Peter Thiel's first sort of zero-to-one class. It was called CS183B, How to Start a Startup. And that, you know, one of the students was Blake Masters in the class, and Blake turned it in, you know, wrote up the notes with Mike Solana's help, and they turned”

“you talked in your book and on the book tour you've talked a lot about your theory of Monopoly versus commodity and in a nutshell right Peter's thesis two kinds of businesses Monopoly commodity monopolies are sort of infinitely profitable”

“right now I'm trying to as much as I can to become the best founder possible by listening to your podcast obviously reading books like zero to one and talking to as many experts I can”

“That's why I think we're going to see more short books. We're starting to see that, you know, zero to one, that type of thing. I think we're going to see more of that. And that was a very good book because it made you think.”

“I think Blake, Blake Masters, who you co-wrote "Zero to One" with, I think his line on China was we thought that we would make China more like us basically by having a conversation with China about what's going on with the world.”

“and you know, that's what Peter's whole book. - Yeah. - "Zero to One" is about is there's two kinds of companies. - Right there, it's right there. - On the shelf.”

“but i think it seems like there's at least three ways in which um you know the lessons from zero to one contradict the history of paypal”

“The second thing is I look for companies that dominate the market that they're in the book zero to one, but Peter Thiel really helped to define this for me.”

“And I just kept like I went on Amazon, I bought every I bought Zero to One, I bought the PayPal Wars, I bought other books about these people, I bought Ashley Vance's book about Elon Musk.”

“I mean now everyone knows the framework because he's written the book zero to one”

“And then one other point I would say that a lesson that I took from Peter Thiel and Zero to One is more often than not, these companies have some kind of secret early on about their breakthrough idea.”

“walked into the library one day and there's this new book called Zero to One. um and it's on the on the shelf and it's by this guy named Peter Teal.”

“And Thiel in his book Zero to One, he talks about how um kind of realizing this helped him switch tracks from uh uh a legal career that he was, you know, getting really far into and and had an incredible outlook um and and switching into tech, which which made his life a lot a lot better.”

“I've been inspired by Peter Thiel's vision that we have too much innovation in the world of bits but not enough in the world of atoms, in 'rust out' that refers to this age of decadence. It seems that one of the reasons many boomers and others struggle to think critically about today’s politics is that we haven't lived in”

“And like, I think I've read that like three or four times and I bought zero to one and I actually think zero to one is worse than the Tumblr blog.”

“There's a couple ideas right now that are becoming very popular. Like, you shouldn't compete because that was in Zero to One and everybody and their grandma read Zero to One in the startup community.”

“I heard Peter Thiel say recently, if he was to go back and rewrite any part of zero to one, he has that chapter on the four types of monopoly that he would maybe give scale its own chapter separate from the other three.”

“What I've noticed is that like have you read Peter Thiel's Zero to One? Okay, so he like has this whole chapter chapters on like moats and he's like one moat is I forget what he says, network effects, this or that. And then he gets to the last chapter and he's like, there is one more moat.”

“Peter the talks about this. Pil has his book called 0ero to1 where he basically says that if if you go to Palo Alto right there are in in the Bay Area uh there are probably like 20 Indian restaurants 20 Italian restaurants”

“And they'll never admit this because that would admit the monopoly. But like this is the whole thing behind Peter Thiel's like zero to one. Like no, actually you want to be the only one that can compete in your business.”

“I'm here today with Blake masters who's the co-author of a new book called zero to one and his co-authors Peter teal”

“what in somewhat some of the other big ideas book another big idea kind of in the investment context at least we use VC to explain it is the power law”

“well congratulations on the books I have to say like I think there's probably only a handful of business books worth reading and this is definitely one of them so everyone who's interested in technology and startups should definitely read it”