Episode · My First Million · 2026-07-07
Books mentioned on I spent a week meeting NYC's elite. Here's 5 lessons they taught me.
Shaan Puri recommended Made to stick by Chip Heath and others, and discussed Zero to One by Peter A. Thiel and others, Positioning by Al Ries and others, and The 22 Immutable Laws of Marketing by Al Ries and others.
Books mentioned, in the order they came up
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Zero to One
Zero to One by Peter A.
Discussed“And then I read Peter Teal's book, um what's it called? Um 0ero to one. 0ero to1.”
Where to get it
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Positioning
Positioning by Al Ries and Jack Trout is a classic marketing and corporate strategy book that explores how people perceive the world, view products, and how companies can effectively frame their messaging.
Discussed“And the first book that he said was a book called Positioning by this guy named Al Trout, I think his name is. Um I think he also wrote the 22 immutable laws of marketing”
Where to get it
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business book that outlines fundamental marketing principles and strategic positioning rules for companies seeking market dominance.
Discussed“I think he also wrote the 22 immutable laws of marketing, of which Tim Feres, that's like one of the only three books that he always says like just read this one.”
Where to get it
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Made to stick
Chip Heath and Dan Heath's popular book Made to Stick explores the core principles behind why certain ideas capture the public imagination while others are quickly forgotten.
Recommended“If you want to learn more about this stuff, my favorite book on this topic is Made to Stick by Chip Heath. It's two brothers from Stanford and they do the best job of showing like five ways that you can make ideas stick with people.”
Where to get it
