The Lean Startup

“So uh Steve Blank and Eric Reese created this methodology called lean startup. He's an entrepreneur and he's just really awesome and he created this methodology along with Eric Reese. Eric Reese wrote the book Lean Startup and you want to create a hypothesis and run an experiment”

“so there was Lean Startup methodology people threw it out the window there was like you know Steve blank Eric Reese they did a great job of explaining to people how to do stuff really affordably”

“that's actually a good way to just learn in the Eric Reese Lean Startup concept or before that Steve blank with his startup engine concept of um what's the minimum viable product”

“that is part of the Lean Startup methodology that Steve blank and Eric re started you can read their books they both have books and I have a book on Angel Investing”

“some people would say lean startup there's many different ones out there i gave you four or five right now make sure you read them make sure read them with your team”

“have you read the lean startup uh do you understand this concept of the lean startup and that was published by author eric reese he was on the program episode 199 in episode 1041. and it basically says you know you're going to take the startup the scientific method you're going to spend the least amount of money as possible”

“and it was the genius of eric reese and steve blank with the lean startup is they were like don't invest all this technical baggage build an mvp”

“and then you have obsessive people uh like eric reese and the lean startup who are just looking at customer feedback to define what the product is”

“you would read that in books uh you know about trying to find the product market lean startup i mean god what a great set of insights back in the day”

“so when i pick up you know a book by thomas friedman or i see the lean startup behind you and i pick that up and i read three or four or five of the chapters and i feel like i've gotten a lot out of it and i don't finish the book”

“if I said what did you guys read Lean Startup”

“I think that you need to read the Lean Startup that's sort of blocking and tackling to learn those techniques also on my list”

“so I just take that try um for it and then add it to angel and lean startup I think you're off to a good start”

“you know him from the amazing book the Lean Startup which is a mandatory read if you're going to start a company I would say it's the first book you should read if you're going to start a company”

“if you have ideas watch the program read the book get Lean Startup watch other people's podcasts”

“people are combining that no code movement with the Lean Startup movement which is a movement to use the most efficient product or service the most efficient demo”

“Book number seven is The Lean Startup by Eric Ries. Here is the lesson. You don't fail because you built the wrong thing. You fail because you built the perfect version of something nobody asked for.”

“The Lean Startup book by Eric Ries is very very good and that book should be read front to back”

“so I can't say enough about good things about the Lean Startup book and I can't say enough good things about the Lean Startup theory”

“and by the way the success thing does not just happen overnight like it's not like you don't interest is like agrees fact Ben supplement is actually on the record is saying had I originally in startup book I never would have done Pinterest because it took us four years to figure it if we had if he had known”

“i feel like they're on everybody's list lean startup is extremely good uh there's also zero to one yeah i think those are probably my two favorites”

“Eric Ries talks about this in the lean startup. Very good.”

“One of the books that I find myself frequently coming back to is The Lean Startup.”

“Like one of the frameworks I always like that I think has kind gone out of style was Eric Reese when he did a lean startup and he said basically a company you you really have two main hypotheses.”

“Eric Reese from the the book The Lean Startup one of the most famous startup books of all time”

“There was a book published published several years ago called the lean startup which talks about this idea of just like testing an MVP as quick as you possibly can.”

“like even your your idea of launching in a small area whether you can establish network effects and not necessarily doing marketing advertising to your friends stephen we didn't have money yeah this wasn't silicon valley i'm gonna raise a 30 million dollar seat i was funding the business myself”

“Um and yeah, in response to the lean startup, right? And we uh let's just say we very much took that to heart.”

“i originally met for example eric reese who wrote the lean startup many years ago and and that company was doing a lot around retention curves”

“And then Eric wrote a book called The Lean Startup, which I refer to as the New Testament. So you can think of The Lean Startup as the New Testament to blanks, Four Steps to the Epiphany, Old Testament.”

“And you can actually see this by looking at business advice literature like books like the popular books, right? So in the 80s and 90s, he was like, the big name is going to be Stephen Covey, right?”

“I remember when people wrote that about Quibby they're like Quibby proves that you don't need lean startup. I'm always like why don't we wait till the companies are successful and then see if it proves it.”

“You know, people when I first started talking about lean startup, people thought it was so weird. As weird as you think this is, people thought lean startup was a lot weirder.”

“and then someone you know mano mentor gave me the book the lean startup and I was like oh [ __ ] yes we should test if there's demand before we pour everything into this inside personal guarantees for this lease”

“like it's the opposite of The Lean Startup Manifesto or methodology where like you really want like everyone in the room working on the company to understand deeply what the customer actually cares about what they're willing to pay for”

“Tito didn’t win by producing subpar cars faster; instead, he focused on making higher quality cars quickly with shorter market times. The lean manufacturing method inspired the Lean Startup approach and closely ties to DevOps, stemming from lean methodologies.”

“In a SaaS company you've got a bunch of back-end front-end software engineers where it's largely the same technical domain. So if you need to pivot segment the market changes the direction changes”

“Early on um we read uh Mike and I both read The Lean Startup. I think it's called Lean Startup Method or Lean Startup, can't remember, by Eric Ries.”

“Today my guest is Eric Reese, author of the most influential and impactful book in startup history, the lean startup.”

“So for people that have been living under a rock, you famously wrote the lean startup uh 15 years ago at this point, maybe the most impactful, successful founder startup book out there.”

“Today, you have a new book out called Incorruptible. It's a very different, very different book from the Lean Startup.”

“lean startup comes out ship something ugly learn you get better right now when you ship something it shouldn't be ugly but don't need to be perfect”

“if you read that book the lean startup it kind of talks talks to some of those values about just trying to is find find the simplest way to test the hypothesis as cheaply as you can without using losing years of your life”

“Part of what I like about Lean Startup, even if it only focuses on one aspect of the craft of entrepreneurship, is that it's made a lot of founders much clearer about product market fit as a kind of breakpoint.”

“This was right around the time, I think, when Eric released the Ling Startup book. Everyone was launch early, get feedback, validate customer demand.”

“so this is I'm a little bit like there was some cross pollination from The Lean Startup book to um the retail world and I think that's especially in retail this has been bad I'm actually wondering if that was such a good um uh set of ideas”

“but but in this particular question there's just been tremendous work done by steve blank eric reese and a bunch of other great folks um lean startups forceps the epiphany and there's a great book called monetizing innovation”

“and we think of experimentation as having kind of two pieces one is like The Lean Startup constantly testing assumptions and running them and also inculcating a culture of taking risk”

“and I think there's a little bit too much in the valley right now of the pivot and the lean start you know the lean startup and the you know that everything's experiment and Minimum Viable Product and failure is good”