Episode · David Senra · 2026-09-20

David Senra & Peter Rahal: books mentioned

Building One of the Fastest Growing CPG Companies in History | Peter Rahal of David Protein, Medici Brands & RXBAR

1 book · With Peter Rahal · Listen · Watch on YouTube

Peter Rahal is the co-founder of RXBAR, David Protein, and Medici Brands. After selling RXBAR for $600 million, he tried investing and quickly discovered he was miserable watching other people run companies.

David Senra discussed Zero to One by Peter Thiel and others.

Books mentioned, in the order they came up

We earn a commission if you buy through the store links below, at no cost to you.

1. 

   Zero to One

   Peter Thiel; Blake Masters · at 48:56

   Zero to One by Peter Thiel and Blake Masters is a prominent business and technology book that challenges conventional startup thinking.

   Discussed

   “like omega on. I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places." And they do this by thinking about business from first principles instead of formulas.”

   David Senra Building One of the Fastest Growing CPG Companies in History | Peter R… 2026-09-20 ▶ Play 48:55

   Where to get it

   AmazonListen on Audible