Episode · David Senra · 2026-08-12
Books mentioned on Lulu Cheng Meservey, Founder of Rostra
Lulu Cheng Meservey is the founder of Rostra and one of the world's most trusted communication strategists, supporting companies such as Anduril, Shopify, Cognition, and Coinbase. In 2016, she co-founded TrailRunner International with Jim Wilkinson, who had just run corporate affairs for Alibaba's record IPO.
David Senra discussed Insanely Simple by Ken Segall, The Presentation Secrets of Steve Jobs, and Zero to One by Peter A. Thiel and others. Lulu Cheng Meservey discussed Discontent in the Field of Dreams by Marvin Lazerson, Seveneves by Neal Stephenson, and The Diamond Age by Neal Stephenson.
Books mentioned, in the order they came up
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Insanely Simple
Discussed“There's two books called... One's called "Insanely Simple." The other one's called "The Presentation Secrets of Steve Jobs."”
Where to get it
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The Presentation Secrets of Steve Jobs
Discussed“There's two books called... One's called "Insanely Simple." The other one's called "The Presentation Secrets of Steve Jobs."”
Where to get it
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Discontent in the Field of Dreams
Discontent in the Field of Dreams by Marvin Lazerson is an educational and cultural analysis exploring the expectations and realities of schooling and societal aspirations.
Discussed“Which, by the way, originated from "Field of Dreams." Did you know this? - No. - That's the origin of that quote.”
Where to get it
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Seveneves
Seveneves by Neal Stephenson is an epic science fiction novel that begins with the cataclysmic destruction of the moon and follows humanity's desperate efforts to preserve civilization in space.
Discussed“Neal Stephenson's "The Diamond Age" is about Nell and her family, and "Seveneves" is about the people being sent to space”
Where to get it
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The Diamond Age
The Diamond Age by Neal Stephenson is a visionary cyberpunk novel that explores a futuristic society shaped by nanotechnology, interactive primers, and molecular manufacturing.
Discussed“Neal Stephenson's "The Diamond Age" is about Nell and her family, and "Seveneves" is about the people being sent to space”
Where to get it
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Zero to One
Zero to One by Peter A.
Discussed“I found one of my all-time favorite quotes when I was reading the book "Zero to One." The quote says, "The single most powerful pattern I have noticed is that successful people find value in unexpected places.”
Where to get it
