Episode · David Senra · 2026-10-11
Books mentioned on Creating Muse: The Fastest-Growing AI Product Since ChatGPT | Alexandr Wang, Meta
Alexandr Wang is the chief AI officer of Meta and co-founder of Scale AI. We talk about the seven-month effort to build Muse, why Meta focused on personal AI agents instead of coding, and how Mark Zuckerberg and Nat Friedman helped shape the product.
Alexandr Wang recommended Scientific Advertising by Claude Hopkins. David Senra discussed Zero to One by Peter A. Thiel and others and The Mind of Napoleon by Napoleon I (Emperor of the French).
Books mentioned, in the order they came up
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Scientific Advertising
Scientific Advertising by Claude Hopkins is a classic business text that treats advertising as an exact, measurable science rooted in consumer behavior and empirical testing.
Recommended“this is like i'm there's this very old book it's called scientific advertising it was written in the early 1900s it's now it was so valuable that the guy that made the most money as an advertising agency founder in the like like 1920s and 30s it was written by this guy named claude hopkins”
Where to get it
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Zero to One
Zero to One by Peter A.
Discussed“i found one of my all-time favorite quotes when i was reading the book zero to one the quote says the single most powerful pattern i have noticed is that successful people find value in unexpected places and they do this by thinking about business from first principles instead of formulas”
Where to get it
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The Mind of Napoleon
Discussed“have you ever read this book called the mine in napoleon no okay so mine in napoleon published in 1957 um i found it because i saw this interview i think tyler cowen interviewed sam altman and uh i think this is 2019 and he asked him like what's the most important book that you read this year and he”
Where to get it
