Why people recommend it
Creativity, Inc. is a widely discussed book on management and corporate culture co-authored by Ed Catmull and Amy Wallace. The title explores the inner workings and leadership philosophies behind Pixar Animation Studios. On My First Million, the host noted that Pixar maintains a book called Creativity Inc. and explained that the creative process fundamentally involves taking something flawed and actively removing the deficiencies. On SmartLess, Steven Soderbergh brought up the book to illustrate an effective problem-solving strategy, highlighting the core motto to be wrong as fast as possible. Jason Calacanis discussed talking with Ed Catmull on The Jordan Harbinger Show about the interactions between Pixar and studio critics. Additionally, Dick Costolo referenced the title on the a16z Podcast to articulate his own leadership philosophy, emphasizing that a leader's primary responsibility is not to prevent mistakes from occurring, but rather to correct those mistakes as quickly as possible when they happen, echoing the core administrative insights found within Catmull's work.
Who recommended it
- Jordan Harbinger Discussed
Jordan Harbinger — 1 mention
“and when I talked to Ed Catmull from Pixar on my podcast the guy who wrote the book creativity I was like was that a [ __ ] you from Pixar and Steve Jobs to the critics he said yeah”
Mentioned on the show without a named speaker — 3
“and they had a thing where they were like at Pixar they have a book called creativity Inc I creativity Inc yeah and he said it's not people think oh we just come up with the best ideas right away he goes no he goes the creative process is taking something that sucks and removing suck”
“There's that, you know, perfect explanation of how to solve things from the Ed Catmull book about Pixar, Creativity, Inc., where the motto is, 'Be wrong as fast as you can.'”
“I always told the team—and the Pixar president, Ed Catmull, says this as well in his great book Creativity, Inc.—it's not your job as a leader to prevent mistakes from happening; it's your job as a leader to correct mistakes as quickly as you can when they happen.”
Also mentioned in the same episodes
Other mentions (3: passing, ad reads, own books)
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