Episode · David Senra · 2026-08-30
David Senra & Doug Leone: books mentioned
Doug Leone on Sequoia, Fear, Great Founders & Starting Over at 69
Doug Leone spent 26 years helping lead Sequoia Capital through successive eras of technological change. Born in Italy, he came to the United States without speaking English and carried the insecurity of an outsider into his career.
David Senra discussed The Little Kingdom by Michael Moritz and Zero to One by Peter Thiel and others. Doug Leone discussed The Merchant Bankers by Joseph Wechsberg.
Books mentioned, in the order they came up
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The Little Kingdom
The Little Kingdom by Michael Moritz is a classic business book detailing the early history and meteoric rise of Apple.
Discussed“Your partner I I quote this on my other podcast all the time. Uh Morris has that great so he wrote obviously the Little Kingdom in whatever the ' 80s or '7s whenever it was and then he updated in I think 2009 to the return of Little Kingdom”
Where to get it
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Zero to One
Zero to One by Peter Thiel and Blake Masters is a prominent business and technology book that challenges conventional startup thinking.
Discussed“I found one of my all-time favorite quotes when I was reading the book 0ero to1. The quote says, "The single most powerful pattern I have noticed is [music] that successful people find value in unexpected places and they do this by thinking about business [music] from first principles instead of formulas.”
Where to get it
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The Merchant Bankers
Discussed“I just finished reading this book. It's essentially a biography published in 1966 on all the merchant bank families. It's called the merchant bankers. And at that time they're all family businesses.”
Where to get it
