Person
Every book Richard Shotton recommended on podcasts
Richard Shotton is a guest who appears on podcasts to discuss advertising, psychology, and cognitive biases. During his appearances on Modern Wisdom, he has recommended and discussed several notable books. He brought up Timothy Wilson's Strangers to Ourselves to illustrate studies showing that people are unaware of their own internal motivations. Shotton also discussed Morgan Housel's The Psychology of Money, and he highlighted Dave Trott's Creative Blindness (And How To Cure It) to share a story about Julius Caesar. Additionally, Shotton mentioned Richard Thaler and Cass R. Sunstein's Nudge during a conversation about moral principles and publicity, and he discussed B.K. Borison's Mixed Signals while covering responses to ill-set incentives. The podcast host Chris Williamson also referenced James Clear's Atomic Habits as an example of a story-heavy book, alongside David Goggins's books Never Finished and Can't Hurt Me. Shotton uses these references to explore behavioral science and the practical quirks of human decision-making in everyday life.
Books recommended by Richard Shotton
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Creative Blindness (And How To Cure It)
Creative Blindness (And How To Cure It) by Dave Trott is a compelling book that explores lateral thinking, problem-solving, and overcoming cognitive biases, particularly within the realms of advertising and creative industries.
Recommended“so this is from a brilliant book for it actually an amazing advertiser kind of in his heyday seventies 89 it's called Dave Trott and he's written a lovely book called creative blindness and he talks about Julius Caesar”
Where to get it
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Strangers to Ourselves
Strangers to Ourselves by Timothy D.
Recommended“So there's an amazing psychologist Timothy Wilson at the University of Virginia and he has a brilliant book called Strangers to Ourselves and essentially the whole book is a series of studies showing that people don't know their own motivations.”
Where to get it
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The Psychology of Money
The Psychology of Money by Morgan Housel is a bestselling personal finance book that explores how behavior, ego, and worldview shape financial decisions rather than strict mathematical formulas.
Recommended“you know it's the reason that if you look at uh Morgan hausel's the the psychology of money what a book”
Where to get it
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A History of the World in 10 1/2 Chapters
Discussed“I kind of liked that title because there's an amazing Julian Bond book The History of the World in 10 half chapters”
Where to get it
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Atomic Habits
Atomic Habits by James Clear is a widely acclaimed guide on habit formation, personal development, and systems design.
Discussed“James clear's Atomic habits very story heavy”
Where to get it
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Can't Hurt Me
Can't Hurt Me by David Goggins is a powerful memoir detailing the author's harrowing journey from a brutal, abusive childhood and severe obstacles to becoming a Navy SEAL, ultra-marathon runner, and symbol of extreme mental toughness.
Discussed“David Goggins uh never finished and uh his first book can't hurt me also incredibly heavy”
Where to get it
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Dataclysm
Dataclysm by Christian Rudder is a fascinating examination of human behavior through the lens of massive digital datasets generated by online interactions and dating platforms.
Discussed“I don't know if you read this wonderful book by Christian Rudder called dataclism so he was the founder and chief technology officer of Okay Cupid”
Where to get it
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Mixed Signals
Discussed“wonderful book mixed signals and he talks there's a there's a chapter in the middle and it's a wonderful um coverage of some responses to ill-set incentives”
Where to get it
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Never Finished
Never Finished by David Goggins is an intense memoir that chronicles the author's relentless pursuit of mental toughness, detailing the harrowing challenges he faced and conquered throughout his remarkable life.
Discussed“David Goggins uh never finished and uh his first book can't hurt me also incredibly heavy”
Where to get it
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Nudge
Nudge by Richard H.
Discussed“you know it's a debate I think of the the Richard daler goes back and forth on the beginning of his book Nudge”
Where to get it
Books Richard Shotton wrote
Appearances
Other mentions (3: passing, ad reads, own books)
“A new book, yeah. So, um co-authored with Michael Eris Flicker. It's called Hacking the Human Mind. 17 brands, each chapter's about a brand, and then we look at two, maybe three behavioral science principles that brand has used to power its success.”
“oh well I've just released the book so a book called The Illusion of choice so you can get that on Amazon or any of the big retailers”
“and the book i wrote which is all about applying behavioral science to advertising is called the choice factory”