Episode · Modern Wisdom · 2019-08-05
Books mentioned on Some Very Important Effects In Advertising - Richard Shotton - #091
Richard Shotton is a behavioural scientist, the Founder of Astroten and an author. What is the reason that restaurants don't put £ signs in front of their prices?
Books mentioned, in the order they came up
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Creative Blindness (And How To Cure It)
Creative Blindness (And How To Cure It) by Dave Trott is a compelling book that explores lateral thinking, problem-solving, and overcoming cognitive biases, particularly within the realms of advertising and creative industries.
Recommended“so this is from a brilliant book for it actually an amazing advertiser kind of in his heyday seventies 89 it's called Dave Trott and he's written a lovely book called creative blindness and he talks about Julius Caesar”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Own book The choice factory
“I am joined by Richard chaton founder of Astra tan and author of the choice factory Richards welcome to the show”
Own book The choice factory
“and the book i wrote which is all about applying behavioral science to advertising is called the choice factory”