Book · 2023 · Business & Economics
The Illusion of Choice
16½ psychological biases that influence what we buy
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Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice.
Why people recommend it
The Illusion of Choice by Richard Shotton is a compelling exploration of behavioral science that reveals the hidden psychological biases and cognitive shortcuts governing consumer decision-making. On My First Million, Rory Sutherland recommended the book alongside Shotton's other works, noting that they provide invaluable tools for understanding human psychology and marketing strategies. Similarly, Chris Williamson championed Shotton's insights on Modern Wisdom, dedicating an episode to walking through the numerous psychological biases detailed in the text and urging listeners to purchase a copy immediately. Both podcast hosts emphasized the practical utility of Shotton's research in explaining why people make specific choices in commerce and daily life. The book bridges academic behavioral economics and practical marketing applications, making complex psychological principles accessible and actionable for entrepreneurs, advertisers, and curious readers alike who wish to understand the invisible forces shaping human behavior.
Every mention
Chris Williamson so the last episode that we did we managed to get through eight out of 16 and a half psychological biases f… 1
“so the last episode that we did we managed to get through eight out of 16 and a half psychological biases from your fantastic new book which is now out and people should go and buy right now”
Rory Sutherland Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Ch… 1
“Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice.”
Also mentioned in the same episodes
Other mentions (1: passing, ad reads, own books)
“oh well I've just released the book so a book called The Illusion of choice so you can get that on Amazon or any of the big retailers”