Book · 2018 · Consumer behavior
The choice factory
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- people
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- podcasts
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- episodes
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Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice.
The best things said about it
I saw a example in behavioral economics today from Richard chaton who is the author of the choice Factory in a previous modern wisdom guest.
Chris Williamson Modern Wisdom · Dec 2019 Why people recommend it
The Choice Factory by Richard Shotton is a compelling exploration of behavioral science that examines twenty-five cognitive biases and how advertisers manipulate consumer decision-making. Rory Sutherland recommended the book on My First Million, praising Shotton's work as a superb guide for understanding the counterintuitive psychology and behavioral economics that drive everyday consumer choices. Sutherland highlighted how the book effectively breaks down the subtle mental shortcuts people take without realizing it. Additionally, Chris Williamson brought up Shotton's insights on Modern Wisdom while analyzing a specific example from behavioral economics, noting the author's previous appearance on the program. Both podcast discussions emphasized the practical applications of behavioral science in marketing, sales, and understanding human behavior. Shotton uses real-world experiments to illustrate why people buy certain products, make specific assumptions, and fall prey to predictable cognitive traps. The book has since become a valued resource for marketers, entrepreneurs, and anyone curious about the hidden forces steering human thought and action. Through these podcast recommendations, listeners gained a deeper appreciation for the fascinating intersections between psychology, advertising, and daily decision-making processes.
Every mention
Rory Sutherland Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Ch… 1
“Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice.”
Chris Williamson I saw a example in behavioral economics today from Richard chaton who is the author of the choice Factory i… 1
“I saw a example in behavioral economics today from Richard chaton who is the author of the choice Factory in a previous modern wisdom guest”
Also mentioned in the same episodes
Other mentions (4: passing, ad reads, own books)
“I've already told Richard chaton that he needs to get on it the author of the choice Factory”
“choice Factory Richard's Instagram is Twitter and the link to ask returned”
“I am joined by Richard chaton founder of Astra tan and author of the choice factory Richards welcome to the show”
“and the book i wrote which is all about applying behavioral science to advertising is called the choice factory”