Book · 2019 · Business & Economics
Creative Blindness (And How To Cure It)
Real-life stories of remarkable creative vision
Why people recommend it
Creative Blindness (And How To Cure It) by Dave Trott is a compelling book that explores lateral thinking, problem-solving, and overcoming cognitive biases, particularly within the realms of advertising and creative industries. Richard Shotton discussed the book during an appearance on Modern Wisdom in an episode released on August 5, 2019. Shotton introduced the work by describing the author as a brilliant advertiser who operated at the height of his powers during the 1970s and 1980s. He characterized Trott's writing as a lovely book and used it during the podcast interview to share a fascinating historical anecdote involving Julius Caesar. By weaving Trott's insights into the conversation, Shotton demonstrated how creative thinking and unconventional approaches can alter outcomes in business and daily life. The recommendation highlighted the practical utility of Trott's advertising wisdom, showing how historical examples and sharp marketing acumen can be combined to cure the creative stagnation that often affects modern professionals.
Who recommended it
- Richard Shotton Recommended
Richard Shotton — 1 mention
“so this is from a brilliant book for it actually an amazing advertiser kind of in his heyday seventies 89 it's called Dave Trott and he's written a lovely book called creative blindness and he talks about Julius Caesar”