Episode · Modern Wisdom · 2023-05-11

Books mentioned on 8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626

2 books · With Richard Shotton · Listen · Watch on YouTube

Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational.

Books mentioned, in the order they came up

  1. Nudge

    Richard H. Thaler, Cass R. Sunstein · at 48:32

    Nudge by Richard H.

    Discussed
    “you know it's a debate I think of the the Richard daler goes back and forth on the beginning of his book Nudge”
    Where to get it
  2. Mixed Signals

    B.K. Borison · at 50:41

    Discussed
    “wonderful book mixed signals and he talks there's a there's a chapter in the middle and it's a wonderful um coverage of some responses to ill-set incentives”
    Where to get it