Episode · Modern Wisdom · 2023-05-11
Chris Williamson & Richard Shotton: books mentioned on Modern Wisdom #626
8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. Humans are predictably irrational.
Chris Williamson recommended The Illusion of Choice by Richard Shotton. Richard Shotton recommended Mixed Signals by B.K. Borison, and discussed Nudge by Richard H. Thaler and others.
Books mentioned, in the order they came up
-
The Illusion of Choice
Recommended“so the last episode that we did we managed to get through eight out of 16 and a half psychological biases from your fantastic new book which is now out and people should go and buy right now”
Where to get it
-
Nudge
Discussed“you know it's a debate I think of the the Richard daler goes back and forth on the beginning of his book Nudge”
Where to get it
-
Mixed Signals
Recommended“wonderful book mixed signals and he talks there's a there's a chapter in the middle and it's a wonderful um coverage of some responses to ill-set incentives”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Plugged The Illusion of Choice
“oh well I've just released the book so a book called The Illusion of choice so you can get that on Amazon or any of the big retailers”