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Books by Richard Shotton mentioned on podcasts
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The Illusion of Choice
The Illusion of Choice by Richard Shotton is a fascinating look at behavioral psychology, exploring the subtle cognitive biases and marketing tricks that major global businesses utilize to influence consumer behavior.
Recommended“Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice.”
Where to get it
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The choice factory
The Choice Factory by Richard Shotton is a compelling exploration of behavioral science that examines twenty-five cognitive biases and how advertisers manipulate consumer decision-making.
Recommended“Richard Shotton has written some superb books called, for example, The Choice Factory or The Illusion of Choice.”
Where to get it
