Book · 2025 · Business & Economics
Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
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“A new book, yeah. So, um co-authored with Michael Eris Flicker. It's called Hacking the Human Mind. 17 brands, each chapter's about a brand, and then we look at two, maybe three behavioral science principles that brand has used to power its success.”