Why people recommend it
Nudge by Richard H. Thaler and Cass R. Sunstein is a foundational behavioral economics book that explores choice architecture and how to guide people toward pro-social decisions without relying on mandates. Steve Levitt on People I (Mostly) Admire stated that if he had to pick just one book, he would recommend Nudge because its core concepts are so simple and obvious. Stephen Dubner also promoted an updated edition of the landmark text on Freakonomics Radio and discussed its insights on choice architecture and reducing sludge alongside Richard Thaler. On No Stupid Questions, Dubner noted how the authors explored behavioral strategies instead of mandates during the pandemic, and referenced its famous example of placing an image of a housefly on an Amsterdam airport urinal to demonstrate the power of the nudge framework. Additionally, Richard Shotton brought up the book on Modern Wisdom while debating principles with Thaler's text, and Tali Sharot mentioned on The Diary Of A CEO with Steven Bartlett that she co-authored her own book with Cass Sunstein.
Who recommended it
- Stephen Dubner Recommended
- Richard Shotton Discussed
- Steve Levitt Recommended
- Tali Sharot Discussed
- Ben Shapiro Discussed
- Tyler Cowen Discussed
- Cass Sunstein Discussed
Stephen Dubner — 5 mentions
“And you co-wrote a book years ago, a beloved book really, called Nudge. Correct. For anyone who's had the ill fortune to have not read Nudge, how would you describe it?”
“and you co-wrote a book years ago a beloved book really called nudge correct for anyone who's had the ill Fortune to have not read nudge how would you describe it”
“and many behavioral economists Richard thaler and so on who wrote a book called nudge talking about the way to nudge people towards pro-social Behavior as opposed to mandates”
“One of the most famous examples from the book Nudge by Thaler and Sunstein was about putting an image of a fly, a housefly, on a urinal in the airport. I think it was the airport in Amsterdam. Thaler and Sunstein didn't come up with this; they just thought it was a great example of the nudge framework, which is”
“and he's just published an updated edition of his Landmark 2008 book Nudge”
Richard Shotton — 1 mention
“you know it's a debate I think of the the Richard daler goes back and forth on the beginning of his book Nudge”
Steve Levitt — 1 mention
“if I had to pick one I guess I would say Nudge by Richard thaler and kessenstein and the basic idea is so simple and so obvious”
Tali Sharot — 1 mention
“while writing the current book that I'm writing which I'm writing together with Cass Einstein um who is the co-author of nudge”
Ben Shapiro — 1 mention
“there's a scholar named cass sunstein as a legal scholar and he wrote a book called nudge he was very famous it was”
Tyler Cowen — 1 mention
“Now let’s go to your famous work on Nudge with Dick Thaler.”
Cass Sunstein — 1 mention
“I mean, not in a way that’s fundamentally different from how I’ve been. And so, Nudge — the title for Nudge — we were committed to calling it Libertarian Paternalism.”
Also mentioned in the same episodes
Other mentions (5: passing, ad reads, own books)
“and you co-wrote a book years ago a beloved book really called nudge correct”
“...and many behavioral economists Richard thaler and so on who wrote a book called nudge talking about the way to nudge people towards pro-social Behavior as opposed to mandates”
“It's the U.S. version of the highly successful British nudge unit, which was launched by Prime Minister David Cameron in 2010 and named after Richard Thaler and Cass Sunstein's hugely impactful book, Nudge.”
“nudge proved to be phenomenally popular I think something like 2 million people have read nudge around the world”
“His older book, Nudge, and his new book on Star Wars are both best sellers, and he was head of OIRA”