Episode · Modern Wisdom · 2026-01-31
Books mentioned on 11 Psychology Tricks From the World’s Best Brands - Richard Shotton - #1053
Richard Shotton is a behavioural scientist, founder of Astroten and an author. How do billion-dollar brands actually do it?
Richard Shotton recommended Strangers to Ourselves by Timothy D. Wilson. Chris Williamson discussed Nicolaus Copernicus: De Revolutionibus, preface and book 1, etc by Nicolaus Copernicus.
Books mentioned, in the order they came up
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Strangers to Ourselves
Strangers to Ourselves by Timothy D.
Recommended“So there's an amazing psychologist Timothy Wilson at the University of Virginia and he has a brilliant book called Strangers to Ourselves and essentially the whole book is a series of studies showing that people don't know their own motivations.”
Where to get it
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Nicolaus Copernicus: De Revolutionibus, preface and book 1, etc
Nicolaus Copernicus: De Revolutionibus, preface and book 1, etc.
Discussed“So, this is exactly what he's looking at, and he was looking at um heliocentric model of the universe, for instance. So, cool story on that. 100 years before Galileo proclaims his insight, you have Copernicus. Full full century before. Yeah. But, his great work, which was called De revolutionibus, he kind of sort of squeaks it out basically on”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Plugged Hacking the Human Mind
“A new book, yeah. So, um co-authored with Michael Eris Flicker. It's called Hacking the Human Mind. 17 brands, each chapter's about a brand, and then we look at two, maybe three behavioral science principles that brand has used to power its success.”