Book · 2009 · Self-Help
The 22 Immutable Laws of Marketing
Exposed and Explained by the World's Two
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout has been mentioned in 12 episodes across 5 podcasts (9 episodes recommend it and 3 episodes discuss it), through . Most frequently brought up by Tim Ferriss (8 episodes), Shaan Puri (3 episodes) and Ryan Holiday (1 episode) on The Tim Ferriss Show (5 episodes), My First Million (4 episodes) and Modern Wisdom (1 episode).
- episodes
- 12
- podcasts
- 5
- people
- 3
- episodes recommend it
- 9
So i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category i believe i put an updated slash edited version of that in either tools of titans or tribe mentors because i think it's that valuable.
Tim Ferriss · The Tim Ferriss Show · Oct 2021 Listen at 2:06:19 Questions about The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
Who recommends The 22 Immutable Laws of Marketing by Al Ries and Jack Trout on podcasts?
Tim Ferriss (6 episodes), Shaan Puri (2 episodes) and Ryan Holiday (1 episode) have recommended The 22 Immutable Laws of Marketing by Al Ries and Jack Trout on podcasts. In all, 3 people brought it up across 5 podcasts.
Which podcasts mention The 22 Immutable Laws of Marketing the most?
The Tim Ferriss Show (5 episodes), My First Million (4 episodes), Modern Wisdom (1 episode), On Purpose with Jay Shetty (1 episode) and The Daily Stoic (1 episode).
Is The 22 Immutable Laws of Marketing recommended, or only discussed?
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout was recommended in 9 episodes and discussed without a recommendation in 3 episodes, as of 2026-10-16.
What do people say about The 22 Immutable Laws of Marketing?
Tim Ferriss on The Tim Ferriss Show (2021-10-14): "So i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category i believe i put an updated slash edited version of that in either tools of titans or tribe mentors because i think it's that valuable."
When was The 22 Immutable Laws of Marketing last mentioned on a podcast?
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout was last recommended on The Daily Stoic by Ryan Holiday on 2026-10-16.
What they say about it
- Discusses law of category“the law of category”5
- Recommends reading the book“suggest getting a book”3
The best things said about it
This is both a marketing and a business and a life strategy.
Ryan Holiday The Daily Stoic · Oct 2026 The reason it stopped me in my tracks is I'm reading this book. I'm rereading.
Get the older one, not the for the internet, which is horribly out of date.
Tim Ferriss The Tim Ferriss Show · Oct 2022 That's like one of the only three books that he always says like just read this one.
That chapter had a huge impact.
Tim Ferriss On Purpose with Jay Shetty · Apr 2026 Where and when it comes up
How it comes up
Most episodes, by podcast
Why people recommend it
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business strategy book that outlines fundamental rules for brand positioning and market dominance. Ryan Holiday recommended the text on The Daily Stoic as an essential framework for life, business, and marketing strategy. Shaan Puri highlighted the book twice on My First Million, explaining that he was rereading it after Tim Ferriss had originally recommended it, and discussed several of the timeless principles contained inside. Tim Ferriss himself frequently championed the book across multiple episodes, including appearances on My First Million and his own podcast, The Tim Ferriss Show. Ferriss specifically advised readers to seek out the older editions rather than internet-focused updates, which he considered outdated, and pointed to the classic Avis versus Hertz campaign as a prime example of the strategies detailed within. He also recommended a specific chapter on the law of category to help entrepreneurs and musicians create distinct competitive advantages and carve out entirely new market spaces.
Every mention
Tim Ferriss The law of category is is taken directly from a book called the 22 immutable laws of marketing. 8
“Uh the law of category is a chapter from the 22 immutable laws of marketing. I think I put it I think I excerpted in Tools of Titans or Tribe of Mentors because that chapter had a huge impact.”
“and there's also a chapter in a book called The 22 immutable laws of marketing”
“The law of category is is taken directly from a book called the 22 immutable laws of marketing.”
“there's a there's a chapter called The Law of category in the 22 immutable laws of marketing”
“The 22 Immutable Laws of Marketing. Get the older one, not the for the internet, which is horribly out of date.”
“My question relates to The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Also, thank you for introducing me to this book in 2016.”
“It's straight from The 22 Immutable Laws of Marketing, but I would study Avis. "We try harder" versus Hertz way back in the day.”
“and also the law of category it's a chapter in a book called the 22 immutable laws of marketing but it talks about exactly what you just mentioned which is being a clear and distinct category compared to whatever you are competing against and sort of creating a blue ocean in that respect”
“so i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category i believe i put an updated slash edited version of that in either tools of titans or tribe mentors because i think it's that valuable”
“The 22 immutable laws of marketing is a book that has come up recently actually in conversation with many of my friends who are exceptionally exceptionally adept in their various worlds of business...”
Shaan Puri And the reason it stopped me in my tracks is I'm reading this book. I'm rereading. We had Tim Ferrris on th… 3
“I think he also wrote the 22 immutable laws of marketing, of which Tim Feres, that's like one of the only three books that he always says like just read this one.”
“And the reason it stopped me in my tracks is I'm reading this book. I'm rereading. We had Tim Ferrris on the podcast and he had mentioned this book that he loved. It was called The 22 Immutable Laws of Marketing.”
“Have you one of the most suggested books that he has or that he recommends to others is the 22 Immutable Laws of Marketing. Have you ever read that book?”
Ryan Holiday As far as marketing goes, I'd also throw in the 22 immutable laws of marketing. This is both a marketing an… 1
“As far as marketing goes, I'd also throw in the 22 immutable laws of marketing. This is both a marketing and a business and a life strategy...”
Often mentioned with
Other mentions (1: passing, ad reads, own books)
“I think it's from the book The 22 immutable laws of marketing and in that book it's talking about marketing how do you actually stand out”