Episode · The Tim Ferriss Show · 2022-10-11
Books mentioned on #628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversity, Selling to the Affluent, My Current Coffee and Alcohol Rules, Risk Mitigation, and Much More
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Tim Ferriss recommended ONE SIMPLE IDEA by Stephen Key, Built to Sell by John Warrillow, The 22 Immutable Laws of Marketing by Al Ries and others, The 80/20 Principle by Richard Koch, Deluxe by Dana Thomas, Radical Acceptance by Tara Brach, and The ONE Thing by Gary Keller and others, and discussed Four Thousand Weeks by Oliver Burkeman.
Books mentioned, in the order they came up
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ONE SIMPLE IDEA
ONE SIMPLE IDEA by Stephen Key is a practical guide that teaches inventors and aspiring entrepreneurs how to license their product ideas and let others handle the heavy lifting of manufacturing and distribution.
Recommended“There is also a great book by Stephen Key called One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work. That's a great subtitle.”
Where to get it
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Built to Sell
Built to Sell by John Warrillow is a foundational business primer focused on helping founders structure their companies so they can eventually exit successfully.
Recommended“Another one to look at is Built to Sell. This is a book by John Warrillow.”
Where to get it
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business book that outlines fundamental marketing principles and strategic positioning rules for companies seeking market dominance.
Recommended“The 22 Immutable Laws of Marketing. Get the older one, not the for the internet, which is horribly out of date.”
Where to get it
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The 80/20 Principle
The 80/20 Principle by Richard Koch is a prominent business and productivity guide that explores how a minority of efforts, inputs, or causes typically lead to a majority of the results, outputs, or rewards.
Recommended“And last but not least, read The 80/20 Principle by Richard Koch, K-O-C-H.”
Where to get it
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Deluxe
Deluxe is a non-fiction book by journalist Dana Thomas subtitled How Luxury Lost Its Luster, which investigates the history, globalization, and commercialization of the modern luxury goods industry.
Recommended“but it is called Deluxe, subtitle, How Luxury Lost Its Luster.”
Where to get it
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Radical Acceptance
Radical Acceptance by Tara Brach is a widely praised self-help and psychology book that integrates Buddhist mindfulness teachings with Western psychotherapy to help readers overcome self-doubt, shame, and emotional suffering.
Recommended“One would be Tara Brach, who wrote an incredible book called Radical Acceptance.”
Where to get it
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The ONE Thing
The ONE Thing by Gary Keller and Jay Papasan is a popular self-help and productivity book that advocates for extreme focus on a single, essential task to achieve extraordinary results.
Recommended“He also has a book called The ONE Thing, subtitled The Surprisingly Simple Truth Behind Extra Extraordinary Results.”
Where to get it
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Four Thousand Weeks
Four Thousand Weeks by Oliver Burkeman is a time-management guide that embraces human finitude and challenges conventional productivity culture.
Discussed“Did the book Four Thousand Weeks change your approach to life and living in any way?”
Where to get it
Other mentions in this episode (4) — ad reads, self-promotion and passing references, never counted
“For the first book, The 4-Hour Workweek, that was bloggers, for instance. Most people were like, "Blogs, what the hell is a blog?" in 2005.”
“For The 4-Hour Chef, it was podcasts. This was in 2012, after which I launched my own podcast in 2014.”
“You can still use one-time-only PR approaches, much like I really targeted Digg.com, D-I-G-G.com, founded by my friend Kevin Rose way back in the day to try to get on the homepage for launching The 4-Hour Body because I understood the power of Digg at that time for acting as a front-page shopping list, a tastemaking service of sorts, much”
“I would say in this day and age, probably the low-information diet as described in The 4-Hour Workweek and here's my phone here.”