Episode · My First Million · 2024-04-22
Books mentioned on Tim Ferriss: Why You Should Stop Over-Optimizing Your Life
Tim Ferriss recommended The 22 Immutable Laws of Marketing by Al Ries and others and blue ocean strategy.
Books mentioned, in the order they came up
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business book that outlines fundamental marketing principles and strategic positioning rules for companies seeking market dominance.
Recommended“The law of category is is taken directly from a book called the 22 immutable laws of marketing.”
Where to get it
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blue ocean strategy
Blue Ocean Strategy is a prominent business and marketing framework that guides companies on how to create uncontested market space rather than competing in overcrowded industries.
Recommended“So, there's a book called the the blue ocean strategy I would also recommend that people read in combination with this chapter from the 22 immutable laws of marketing, the law of category.”
Where to get it
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
Passing The 4-Hour Workweek
“I I used to gift your your book was one of the most gifted books I had for like a long time, maybe the first 10 years of my my career. And I would say, "You're about to I'm giving you the 4-hour fever." They're like, "It's called the 4-hour workweek."”
Plugged Tools of Titans
“I think I put it in either Tools of Titans or Tribe of Mentors. I liked it that much.”
Plugged Tribe of Mentors
“I think I put it in either Tools of Titans or Tribe of Mentors. I liked it that much.”