Episode · The Tim Ferriss Show · 2021-10-14
Books mentioned on #538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)
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Tim Ferriss recommended The 22 Immutable Laws of Marketing by Al Ries and others and Positioning by Al Ries and others.
Books mentioned, in the order they came up
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business book that outlines fundamental marketing principles and strategic positioning rules for companies seeking market dominance.
Recommended“so i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category i believe i put an updated slash edited version of that in either tools of titans or tribe mentors because i think it's that valuable”
Where to get it
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Positioning
Positioning by Al Ries and Jack Trout is a classic marketing and corporate strategy book that explores how people perceive the world, view products, and how companies can effectively frame their messaging.
Recommended“get the older copy not the for the internet because i think the for the internet was written like 98 or 99 and the examples are really funny but get the older version positioning by the same authors”
Where to get it
Other mentions in this episode (6) — ad reads, self-promotion and passing references, never counted
“so for tribe of mentors as an example the book there were 100 maybe 120 people who answered many of the common questions from the podcast and the way i connected with ben stiller and dozens of the larger celebrities better known figures was through twitter”
“so i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category i believe i put an updated slash edited version of that in either tools of titans or tribe mentors because i think it's that valuable”
“so i would suggest getting a book like the 22 immutable laws of marketing reading a short chapter called the law of category i believe i put an updated slash edited version of that in either tools of titans or tribe mentors because i think it's that valuable”
“which is why given the success of the book i decided to maintain preserve the the brand recognition of four hour but move it into physical performance with the four hour body”
“and that then bought me the license to write the four-hour chef where i'm taking these principles which also come up in your podcast fair amount with andy ratcliffe recently of wealthfront the 80 20 principle so pareto's law and many different principles that you could apply to deconstructing entrepreneurship and testing assumptions apply equally to physical performance”
“the four-hour chef almost killed me it was it was it was an incredibly complex extremely difficult project it was the first major acquisition by amazon publishing”