Mentioned in Podcasts

Author · All authors

Books by Al Ries mentioned on podcasts

2 books across 17 episodes on 8 podcasts.

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  1. The 22 Immutable Laws of Marketing

    14 mentions · The Daily Stoic, My First Million, On Purpose with Jay Shetty

    The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business strategy book that outlines fundamental rules for brand positioning and market dominance.

    Recommended
    “As far as marketing goes, I'd also throw in the 22 immutable laws of marketing. This is both a marketing and a business and a life strategy...”
    Ryan Holiday The Daily Stoic Inside Ryan Holiday’s $250K Reading List 2026-10-16
    Where to get it
    AmazonListen on Audible

  2. Positioning

    6 mentions · The Ezra Klein Show, My First Million, This Week in Startups

    Positioning by Al Ries and Jack Trout is a classic marketing strategy book that explores how consumers perceive products and how companies can effectively carve out a memorable identity in crowded markets.

    Recommended
    “I really loved Al Reese's and Jack Trout's book on positioning it's a really wonderful book about how people see it's a book about marketing strategy more than that actually it's just it's a book about strategy and and how people see the world and how people see products and how you present products and how you see your own”
    Jensen Huang The Ezra Klein Show Jensen Huang Thinks A.I. Alarmism Has Gone Too Far 2026-09-23
    Where to get it
    AmazonListen on Audible