Episode · My First Million · 2025-09-10
Books mentioned on This guy made millions by inventing the McFlurry & the $1 Menu
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Books mentioned, in the order they came up
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business book that outlines fundamental marketing principles and strategic positioning rules for companies seeking market dominance.
Recommended“And the reason it stopped me in my tracks is I'm reading this book. I'm rereading. We had Tim Ferrris on the podcast and he had mentioned this book that he loved. It was called The 22 Immutable Laws of Marketing.”
Where to get it
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The 48 Laws of Power
The 48 Laws of Power by Robert Greene and Joost Elffers is a provocative exploration of power dynamics, drawing on historical examples to illustrate strategies for acquiring and defending influence.
Discussed“Robert Green they say this about his book right 48 laws of power like I think one of the like marketing stickticks which I don't know if he completely made up or is true and then he used it to like to to market his book, but it was this book is banned from prisons because because they don't want”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing The Tipping Point
“So, it's Malcolm Gladwell's famous TED talk from back in the day when he was, you know, Malcolm Gladwell was the man writing uh Tipping Point and others.”