Episode · The Tim Ferriss Show · 2023-07-19
Books mentioned on #682: Bill Gurley Interviews Tim Ferriss — Reflecting on 20+ Years of Life and Business Experiments
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Tim Ferriss recommended The 22 Immutable Laws of Marketing by Al Ries and others, Letters from a Stoic, Awareness by Anthony De Mello, and Nonviolent Communication by Marshall B. Rosenberg and others. Bill Gurley recommended Mr. China by Tim Clissold, and discussed Tribe of Mentors by Timothy Ferriss.
Books mentioned, in the order they came up
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The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business book that outlines fundamental marketing principles and strategic positioning rules for companies seeking market dominance.
Recommended“there's a there's a chapter called The Law of category in the 22 immutable laws of marketing”
Where to get it
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Tribe of Mentors
Tribe of Mentors by Timothy Ferriss is a popular compilation featuring advice, habits, and answers to targeted life questions from a diverse array of high-achievers and successful figures.
Discussed“Tim Ferris wrote a book called tribal mentors where he came up with a list of questions for a whole bunch of different people”
Where to get it
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Mr. China
Mr.
Recommended“and a wonderful book called Mr China about this guy that lost his shirt”
Where to get it
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Letters from a Stoic
Letters from a Stoic by Seneca is a classic collection of moral epistles written by the Roman philosopher to his friend Lucilius, offering enduring practical guidance on mastering emotions, accepting mortality, and navigating daily challenges.
Recommended“ok I would say the moral letters to leukelius better known I'd say through penguin as letters from A stoic”
Where to get it
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Awareness
Awareness by Anthony De Mello is a widely praised spiritual and self-improvement book that offers insights into human consciousness, perception, and personal liberation.
Recommended“one is awareness by Anthony Demello a long since dead now but Jesuit priest who is also a psychotherapist”
Where to get it
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Nonviolent Communication
Nonviolent Communication by Marshall B.
Recommended“I would say mine is probably studying things like non-violent communication I encourage everybody check it out get the audiobook by Marshall”
Where to get it
Other mentions in this episode (9) — ad reads, self-promotion and passing references, never counted
“It’s what put my first book, The 4-Hour Workweek, on the radar of influential blogge”
“a lot of people here probably know some of the Bare Bones aspects of it from the four hour work week”
“and if we Flash Forward then the notes of that class become the basis for the four hour work week”
“and I would say that's probably when I made the pitch for the four-hour body”
“despite or maybe because of the pressures that I felt externally from just about everyone to write for our work week 2.0 or the three hour work week”
“for our work week came out April 2007”
“then the for our body was published in 2010 which means that I was probably working on it for two years”
“then in 2012 the four-hour Chef burned me out”
“so I would say probably a third of the people I ended up having in my book tribe of mentors came from DMS on Twitter”





