Episode · The Tim Ferriss Show · 2022-03-18

Tim Ferriss & Stewart Copeland: books mentioned on The Tim Ferriss Show #581

#581: Rock and Roll Hall of Famer Stewart Copeland — Fear{less} with Tim Ferriss

1 book · With Stewart Copeland · Listen · Watch on YouTube

Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life.

Tim Ferriss recommended The 22 Immutable Laws of Marketing by Al Ries and others.

Books mentioned, in the order they came up

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  1. The 22 Immutable Laws of Marketing

    Al Ries; Jack Trout · at 43:52

    The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a classic business strategy book that outlines fundamental rules for brand positioning and market dominance.

    Recommended
    “and also the law of category it's a chapter in a book called the 22 immutable laws of marketing but it talks about exactly what you just mentioned which is being a clear and distinct category compared to whatever you are competing against and sort of creating a blue ocean in that respect”
    Where to get it