Book · 2008 · Psychological aspects of Economics
Predictably Irrational
The Hidden Forces That Shape Our Decisions
#230 of 16,686 books, ranked by how many different people bring it up on podcasts
- mentions
- 17
- people
- 12
- podcasts
- 10
- episodes
- 15
- critical mentions
- 0
There was a chapter there that was incredibly powerful on social norms.
What they say about it
- Reads and praises the book“predictably irrational which is fantastic”5
- Discusses pricing strategies“if you're struggling with pricing”4

The best things said about it
There's this great book by Dan Ariely called Predictably Irrational. And I used to give it to all my product managers at my company. It's like study this to figure out how we charge people for stuff.
So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good.
I read an amazing book when I was like I think I was like 16, 17 years old and I read a book called Predictably Irrational by Dan Ariely. He's one of my favorite authors.
Dan Ariely talked about this in his prior book Predictably Irrational which is fantastic.
Predictably Irrational by Dan Ariely was awesome.
Where and when it comes up
Mentions per year
How it comes up
12 people who brought it up
Why people recommend it
Predictably Irrational by Dan Ariely is a behavioral economics book that investigates the hidden psychological forces and cognitive biases shaping human decision-making and consumer pricing. The host of the a16z Podcast recommended the book to product managers to help them understand the psychology behind pricing models and perceptions of fairness. Brad Barrett mentioned the text on ChooseFI, highlighting a powerful chapter on social norms and practical behavioral insights. Dr. John Delony recommended the work on The Dr. John Delony Show, and Ben Narasin suggested it on This Week in Startups as an essential resource for founders struggling with pricing strategies. Jim Norton brought up the book on The Joe Rogan Experience to explain irrational human behavior, using gas pricing as an everyday example. Michael Eisenberg cited the author on This Week in Startups while discussing consumer reluctance toward autonomous vehicles. Josh Clark mentioned Dan Ariely's work on Stuff You Should Know to illustrate how corporations manipulate cognitive biases, and Sam Parr discussed the behavioral economist on My First Million while recounting a past consulting experience.
Every mention
Brad Barrett about this book that I read by Dan arieli called predictably irrational and there was a chapter there that… 3
“Dan ariely talked about this in his prior book predictably irrational which is fantastic”
“yeah agreed and generally I read his book predictably irrational a while back and it was just fantastic”
“about this book that I read by Dan arieli called predictably irrational and there was a chapter there that was incredibly powerful on social norms”
Ben Narasin So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good. 1
“So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good.”
Dr John Delony predictably irrational by dan aureli was awesome 1
“predictably irrational by dan aureli was awesome”
Jim Norton this is I mean comedians have addressed the gas thing for years there's a book about this it's called predi… 1
“this is I mean comedians have addressed the gas thing for years there's a book about this it's called predictably irrational the hidden forces that shape our decisions and came out about 10 years ago”
Adam Goldston I read an amazing book when I was like I think I was like 16, 17 years old and I read a book called Predict… 1
“I read an amazing book when I was like I think I was like 16, 17 years old and I read a book called Predictably Irrational by Dan Ariely. He's one of my favorite authors.”
Chris Williamson so in predictably irrational there's an example from The Economist's pricing strategy 1
“so in predictably irrational there's an example from The Economist's pricing strategy”
Josh Clark Well, one of the big problems that we all kind of face is that they we are um uh we're predictably irration… 1
“Well, one of the big problems that we all kind of face is that they we are um uh we're predictably irrational. Yeah. As was said by Dan Arieli who is a uh um behavioral economist.”
Matt Newberg i think it's my take on that and as i told my readers the other week was that ten dollars basically positio… 1
“i think it's my take on that and as i told my readers the other week was that ten dollars basically positions you i don't know if you've ever read like um predictably irrational by dan area but he talks about you know pricing pages”
Michael Eisenberg And uh but I but I think that will kind of be, you know, there's a um uh an Israeli professor, Dan Ariely,… 1
“And uh but I but I think that will kind of be, you know, there's a um uh an Israeli professor, Dan Ariely, wrote a famous book years ago called Predictive Irrationality, and I've always said that the the most predictably irrational consumer is the mobility consumer.”
Sam Parr The author. Yeah, he he wrote this book called Predictably Irrational. So he's a behavioral economist. And… 1
“The author. Yeah, he he wrote this book called Predictably Irrational. So he's a behavioral economist. And he just happened he was a teacher at Duke.”
Shaan Puri and we talked to this guy Dan ariely who was um he wrote this book predictably irrational and we were like… 1
“and we talked to this guy Dan ariely who was um he wrote this book predictably irrational and we were like Dan uh hey we're you know three dudes trying to build this like sushi restaurant startup”
Stephen Dubner arieli has enjoyed the spotlight for many years going back to his 2008 book predictably irrational the hidd… 1
“arieli has enjoyed the spotlight for many years going back to his 2008 book predictably irrational the hidden forces that shape our decisions”
Mentioned on the show without a named speaker3
“there's this great book by Dan Arieli called Predictably Irrational. And I used to give it to all my product managers at my company. It's like study this to figure out how we charge people for stuff.”
“and we talked to this guy Dan ariely who was um he wrote this book predictably irrational”
“I actually immediately thought back to like Jonathan you're saying about learning and pulling out these actionable techniques about this book that I read by Dan ariely called predictably irrational and there was a chapter there that was incredibly powerful on social norms”
Also mentioned in the same episodes
Other mentions (2: passing, ad reads, own books)
“So, if you've ever read the book Predictably Irrational, he's like one of the famous behavioral economists in the world.”
“so Dan Ariely was one of our advisers and he's the guy wrote particular as well”





