Cover of Predictably Irrational

Book · 2008 · Psychological aspects of Economics

Predictably Irrational

The Hidden Forces That Shape Our Decisions

by Dan Ariely · Recommended by 12 people on 10 podcasts

#230 of 16,686 books, ranked by how many different people bring it up on podcasts

mentions
17
people
12
podcasts
10
episodes
15
critical mentions
0

We earn a commission if you buy through the store links below, at no cost to you.

There was a chapter there that was incredibly powerful on social norms.
Brad Barrett · ChooseFI · Mar 2018 Listen at 9:12

What they say about it

Grouped from 17 mentions
  • Reads and praises the book“predictably irrational which is fantastic”
    5
  • Discusses pricing strategies“if you're struggling with pricing”
    4

The best things said about it

5 of 17 · every mention
Recommended
There's this great book by Dan Ariely called Predictably Irrational. And I used to give it to all my product managers at my company. It's like study this to figure out how we charge people for stuff.
On the show a16z Podcast · Mar 2026
Recommended
So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good.
Ben Narasin This Week in Startups · May 2020
Discussed
I read an amazing book when I was like I think I was like 16, 17 years old and I read a book called Predictably Irrational by Dan Ariely. He's one of my favorite authors.
Adam Goldston On Purpose with Jay Shetty · Feb 2022
Discussed
Dan Ariely talked about this in his prior book Predictably Irrational which is fantastic.
Brad Barrett ChooseFI · May 2023
Recommended
Predictably Irrational by Dan Ariely was awesome.
Dr John Delony The Dr. John Delony Show · Dec 2020

Where and when it comes up

Mentions per year

Counted mentions by episode date. Our archive is deeper for recent years; 2026 so far.

How it comes up

Recommended means the speaker tells listeners to read it.

Most mentions, by podcast

Top 9 of 10 shows

12 people who brought it up

Most recommendations first

Why people recommend it

Predictably Irrational by Dan Ariely is a behavioral economics book that investigates the hidden psychological forces and cognitive biases shaping human decision-making and consumer pricing. The host of the a16z Podcast recommended the book to product managers to help them understand the psychology behind pricing models and perceptions of fairness. Brad Barrett mentioned the text on ChooseFI, highlighting a powerful chapter on social norms and practical behavioral insights. Dr. John Delony recommended the work on The Dr. John Delony Show, and Ben Narasin suggested it on This Week in Startups as an essential resource for founders struggling with pricing strategies. Jim Norton brought up the book on The Joe Rogan Experience to explain irrational human behavior, using gas pricing as an everyday example. Michael Eisenberg cited the author on This Week in Startups while discussing consumer reluctance toward autonomous vehicles. Josh Clark mentioned Dan Ariely's work on Stuff You Should Know to illustrate how corporations manipulate cognitive biases, and Sam Parr discussed the behavioral economist on My First Million while recounting a past consulting experience.

Every mention

17 counted mentions · 2 passing or ad reads below
Brad Barrett about this book that I read by Dan arieli called predictably irrational and there was a chapter there that… 3
Discussed
“Dan ariely talked about this in his prior book predictably irrational which is fantastic”
Discussed
“yeah agreed and generally I read his book predictably irrational a while back and it was just fantastic”
Recommended
“about this book that I read by Dan arieli called predictably irrational and there was a chapter there that was incredibly powerful on social norms”
Ben Narasin So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good. 1
Recommended
“So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good.”
Dr John Delony predictably irrational by dan aureli was awesome 1
Recommended
“predictably irrational by dan aureli was awesome”
Jim Norton this is I mean comedians have addressed the gas thing for years there's a book about this it's called predi… 1
Recommended
“this is I mean comedians have addressed the gas thing for years there's a book about this it's called predictably irrational the hidden forces that shape our decisions and came out about 10 years ago”
Adam Goldston I read an amazing book when I was like I think I was like 16, 17 years old and I read a book called Predict… 1
Discussed
“I read an amazing book when I was like I think I was like 16, 17 years old and I read a book called Predictably Irrational by Dan Ariely. He's one of my favorite authors.”
Chris Williamson so in predictably irrational there's an example from The Economist's pricing strategy 1
Discussed
“so in predictably irrational there's an example from The Economist's pricing strategy”
Josh Clark Well, one of the big problems that we all kind of face is that they we are um uh we're predictably irration… 1
Discussed
“Well, one of the big problems that we all kind of face is that they we are um uh we're predictably irrational. Yeah. As was said by Dan Arieli who is a uh um behavioral economist.”
Matt Newberg i think it's my take on that and as i told my readers the other week was that ten dollars basically positio… 1
Discussed
“i think it's my take on that and as i told my readers the other week was that ten dollars basically positions you i don't know if you've ever read like um predictably irrational by dan area but he talks about you know pricing pages”
Michael Eisenberg And uh but I but I think that will kind of be, you know, there's a um uh an Israeli professor, Dan Ariely,… 1
Discussed
“And uh but I but I think that will kind of be, you know, there's a um uh an Israeli professor, Dan Ariely, wrote a famous book years ago called Predictive Irrationality, and I've always said that the the most predictably irrational consumer is the mobility consumer.”
Sam Parr The author. Yeah, he he wrote this book called Predictably Irrational. So he's a behavioral economist. And… 1
Discussed
“The author. Yeah, he he wrote this book called Predictably Irrational. So he's a behavioral economist. And he just happened he was a teacher at Duke.”
Shaan Puri and we talked to this guy Dan ariely who was um he wrote this book predictably irrational and we were like… 1
Discussed
“and we talked to this guy Dan ariely who was um he wrote this book predictably irrational and we were like Dan uh hey we're you know three dudes trying to build this like sushi restaurant startup”
Stephen Dubner arieli has enjoyed the spotlight for many years going back to his 2008 book predictably irrational the hidd… 1
Discussed
“arieli has enjoyed the spotlight for many years going back to his 2008 book predictably irrational the hidden forces that shape our decisions”
Mentioned on the show without a named speaker3
Recommended
“there's this great book by Dan Arieli called Predictably Irrational. And I used to give it to all my product managers at my company. It's like study this to figure out how we charge people for stuff.”
Discussed
“and we talked to this guy Dan ariely who was um he wrote this book predictably irrational”
Discussed
“I actually immediately thought back to like Jonathan you're saying about learning and pulling out these actionable techniques about this book that I read by Dan ariely called predictably irrational and there was a chapter there that was incredibly powerful on social norms”

Also mentioned in the same episodes

Other mentions (2: passing, ad reads, own books)
Passing
“So, if you've ever read the book Predictably Irrational, he's like one of the famous behavioral economists in the world.”
Passing
“so Dan Ariely was one of our advisers and he's the guy wrote particular as well”

Portraits from Wikimedia Commons: Chris Williamson, CiaPeterson / Wikimedia Commons (CC BY-SA 4.0); Stephen Dubner, Audrey S. Bernstein / Wikimedia Commons (CC BY-SA 4.0).