Episode · Lenny's Podcast · 2022-12-08
Lenny Rachitsky & Madhavan Ramanujam: books mentioned on Lenny's Podcast (Dec 2022)
The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Madhavan Ramanujam is a senior partner at Simon-Kucher, where he works with tier-one tech companies like Uber, Asana, and LinkedIn to help them develop their pricing and monetization strategies. He’s also the author of the most widely read book on pricing strategy, Monetizing Innovation.
Madhavan Ramanujam recommended Predictably Irrational by Dan Ariely and Confessions of the Pricing Man by Hermann Simon, and discussed Monetizing Innovation by Madhavan Ramanujam and others.
Books mentioned, in the order they came up
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Monetizing Innovation
Discussed“I think you asked about the book monetizing Innovation that I wrote a number of copies Etc I mean look when we first launched the book”
Where to get it
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Predictably Irrational
Recommended“the you know predictably irrational was a great book from then I really made I mean that made the concept very famous we built on top of that”
Where to get it
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Confessions of the Pricing Man
Recommended“there are a number of resources um our founder Herman Simon of the Simon of Simon culture has a lot of books particularly I like one which is called confessions of the pricing man”
Where to get it
Other mentions in this episode (6) — ad reads, self-promotion and passing references, never counted
Passing Monetizing Innovation
“madhavan is the author of monetizing innovation the most widely read book on pricing strategy”
Passing The Lean Startup
“so I think look most of your listeners are many uh you know most product folks they probably understand you know language like product Market fit especially made famous from Lean Startup and other kind of you know literature”
Passing Monetizing Innovation
“maybe we should change the language in the next uh sequence monetizing information but don't change anything all right”
Plugged Scaling Innovation
“but the thesis of the book is uh that the title of the book is called unlocking growth growth that is profitable meta Etc so unlocking growth and the subtitle is breakthrough strategies for acquisition monetization and retention of customers”
Plugged Scaling Innovation
“so it's called unlocking growth they can search on Amazon right yeah absolutely if you look for an unlocking growth and even bookmark it you're going to have it in your list of books that you want to buy”
Plugged Monetizing Innovation
“and if if that you know if that's relevant then I think message accomplished that's also why we wrote monetizing Innovation”