Episode · This Week in Startups · 2026-05-06
Books mentioned on The end of Venture Capital? (VC Roundtable) | E2285
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Michael Eisenberg discussed Predictably Irrational by Dan Ariely. Larry Covert discussed Apple in China by Patrick McGee.
Books mentioned, in the order they came up
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Predictably Irrational
Predictably Irrational by Dan Ariely is a behavioral economics book that investigates the hidden psychological forces and cognitive biases shaping human decision-making and consumer pricing.
Discussed“And uh but I but I think that will kind of be, you know, there's a um uh an Israeli professor, Dan Ariely, wrote a famous book years ago called Predictive Irrationality, and I've always said that the the most predictably irrational consumer is the mobility consumer.”
Where to get it
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Apple in China
Apple in China by Patrick McGee is a detailed examination of Apple's manufacturing footprint and supply chain evolution in Asia.
Discussed“I would say one of the most important books written recently is by a Patrick McGee on Apple and China and really to tell the story of how you know, sort of one one company's endeavor to find cheaper labor in China changed the entire trajectory of the global economy, in a sense.”
Where to get it
