Episode · This Week in Startups · 2020-05-30

Books mentioned on E1068 AMA: NEA's Ben Narasin takes questions from founders: most important content in a pitch deck, COVID's impact on dealmaking, traits he looks for in founders & more!

3 books · With Ben Narasin · Listen · Watch on YouTube

NEA's Ben Narasin takes questions from founders: most important content in a pitch deck, COVID's impact on dealmaking, traits he looks for in founders & more! Join the TWiST Slack: https://launchevents.

Ben Narasin recommended Predictably Irrational by Dan Ariely and Crossing the Chasm by Geoffrey A. Moore, and discussed Snow Crash by Neal Stephenson.

Books mentioned, in the order they came up

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  1. Predictably Irrational

    Dan Ariely · at 36:04

    Predictably Irrational by Dan Ariely is a behavioral economics book that investigates the hidden psychological forces and cognitive biases shaping human decision-making and consumer pricing.

    Recommended
    “So, if you're struggling with pricing, there's a book called Predictably Irrational that I found good.”
    Where to get it
  2. Crossing the Chasm

    Geoffrey A. Moore · at 36:09

    Crossing the Chasm by Geoffrey A.

    Recommended
    “If you're struggling with sort of the evolution of technology in a startup environment, Crossing the Chasm is great.”
    Where to get it
  3. Snow Crash

    Neal Stephenson · at 37:40

    Snow Crash by Neal Stephenson is a seminal cyberpunk sci-fi novel that famously anticipated virtual reality, avatars, social media, and modern digital commerce through a fast-paced narrative set in a fragmented future America.

    Discussed
    “Another book that was critical for me was Snow Crash, which sort of helped me think about I read that in '94.”
    Where to get it