Episode · Freakonomics Radio · 2017-03-30
Books mentioned on 281. Big Returns from Thinking Small
By day, two leaders of Britain's famous Nudge Unit use behavioral tricks to make better government policy. By night, they repurpose those tricks to improve their personal lives.
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing Nudge
“It came to be called the nudge unit after the book of that name by the American academics Richard Thaler and Cass Sunstein.”