Episode · Freakonomics Radio · 2019-06-20
Books mentioned on 382. How Goes the Behavior-Change Revolution?
An all-star team of behavioral scientists discovers that humans are stubborn (and lazy, and sometimes dumber than dogs). We also hear about binge drinking, humblebragging, and regrets.
Books mentioned, in the order they came up
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Nudge
Nudge by Richard H.
Discussed“So you are best known as a primary architect of what's come to be called behavioral economics, also as co-author of the wonderful book Nudge and the resultant Nudge Movement.”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Own book Misbehaving
“The first review of my book, Misbehaving, came out in the Times of London.”