The Creative Act

“Rick Rubin talked a little bit about this in his book the creative act like we need to be on the front end of the of the vehicle experiencing space and time”

“I have to introduce you to my good friend Rick Rubin who's been on this podcast a few times because he he wrote the creative act”

“this last year Rick also authored his first book which is a truly incredible exploration into the creative process his book is entitled the creative act a way of being”

“I’ll throw one out: Rick’s book, 'The Creative Act: A Way of Being.' But in addition to that book, what are some other books you recommend to stimulate thought or for health purposes—things you've found particularly beneficial in book form?”

“Rick's book on the creative act a way of being”

“Rick's incredible book all about the creative process entitled the creative act a way of being”

“We also spent some time talking about Rick's new book, which is all about creativity and ways to access creativity. The title of the book is The Creative Act: A Way of Being, by Rick Rubin.”

“Please also be sure to check out his new book, The Creative Act-- A Way of Being by Rick Rubin.”

“His new book is entitled The Creative Act: A Way of Being, and it's not at all the book you might expect from someone in the music industry. It's a book about...”

“But before we get into the book, I'm hoping he'll explain to me how a white college student in the early 1980s became foundational to the development of hip-hop.”

“I have to confess I know very little about the music industry, and it never would have occurred to me to invite you on the show, but as we were brainstorming potential guests, someone in the meeting noted that Rick Rubin's got a new book out, and he's legendary.”

“I picked up a copy of your book knowing literally nothing about it, and I was honestly shocked.”

“This book isn't a memoir or an expose; it's a book of philosophy, a meditation, and it spoke deeply to me from the very first pages.”

“I gotta say, I rarely have been so surprised by a book in such a positive way.”

“Before we talk about the book, can I ask you an embarrassing question?”

“Reading your book, I suddenly stopped in my tracks.”

“But somewhere towards the end of your book, I broke out in this big smile, and I thought, 'Maybe I am an artist.'”

“You have an interesting point in the book about being like a spectator to your own failures.”

“There was a lot in Rick Rubin's book that spoke to me.”

“But if there's one big message, one that I would love for you to carry away, it's something early in the book.”

“the creative act uh Rick rin's book which you know probably most people have read at this point I think it's still on the New York Times besteller yeah it's it's crazy how well this book is doing”

“so one of the things that I was meant to do during that trip was to interview Rick Rubin in front of a group of people so I had an early copy of his book The creative act I read it on the plane on the way to Sicily and I was very impacted by that book”

“Rick shared his deeply spiritual approach to artistry, one that is deeply impactful book, The Creative Act.”

“Rick Rubin's book "The Creative Act" is coming out in January. That book is fucking awesome.”

“that's the whole premise of the Steven pressfield book The War the war of art I haven't read that one I just started reading the Rick Ruben one”

“He wrote this book on creativity, it's really good, it's really fascinating.”

“he wrote this book on creativity it's really good it's really fascinating”

“the book is called the creative act and it is about being creative more than even doing things that are creative”

“the name of the book is the creative act a way of being if you don't already have a copy again I highly recommend it”

“i thought his book uh the creative act a way of being is also really good”

“so thank you very much for this and I I I love the book I think the book is incredible”

“In your book here, um, the creative act, a way of being, you talk about the things that block creativity, thoughts and habits not conducive to the work.”

“This book is also an incredible thing. I know that in part because so many of my guests have come here and talked about it.”

“He has a book and it's all about just pu yeah, the creative act. Dude, I really love this book. It's pu the creative act, a way of being. I would check it out.”

“it's also why most of the principles in the creative act came out of experimentation in the music studio”

“And these are all um one of the things we talk about in the book is watching these occurrences.”

“Um so one of the things we talk about in the book is lowering the stakes where we're not setting out to make the greatest album of all time.”

“One of the things I talk about in the book is that, because it is a difficult thing to do, it’s fun to play, and it’s fun to think maybe it’s not the best it could be yet, to use whatever the next project is going to be as motivation to finish the one you’re working on now. I'm working”

“One of the things I discovered while working on the book was that we aren't required to treat the different phases of work in the same way, whereas before, I did. In the past, everything was in this state of play.”

“ANDREW HUBERMAN: The chapter on self-doubt was particularly interesting to me. RICK RUBIN: Tell me what it says because I can’t remember.”

“So, I write biographies about him. I read his book Creative Act. You read Creative Act? Yes. Okay.”

“This is Rick Rubin. Like you and I we just talked about this we just both read his book Creative Act. And towards the end of that book, he has this thing called like the house on the mountain test.”

“- Did you read Rick Rubin's book, "The Creative Act?" - Yes.”

“Like the the uh in the creative act, the the subtitle is um a way of being.”

“Like the the um in the creative act, the the subtitle is um a way of being.”

“Reuben just came out with this really fascinating unusual book called the creative act a way of being expected stories of late nights in the studio with famed musicians”

“so I normally think it's cliche to begin by asking anybody about the title of their book but but I do think there's an interesting interaction for you between the the title and subtitle the creative act and a way of being”

“But you've also mentioned somebody you admire is Rick Rubin and his book of "The Creative Act." It has some really interesting ideas, and one of them is to accept self-doubt and imperfection.”

“But you've also mentioned someone you admire is Rick Rubin and his book 'The Creative Act.' It has some really interesting ideas, and one of them is to accept self-doubt and imperfection.”

“Rick Rubin, the legendary music producer, wrote a book called The Creative Act: A Way of Being; he talks so much about how creativity will flow through us if we just give ourselves space to observe without having to pay attention to a specific thing.”

“Rick Rubin, the record producer, wrote the book on the creative act. He talks about, you know, we just channel this stuff from, you know, he he would call flow creativity.”

“I’ve realized that if I choose the guests I really want to speak to selfishly, that’s how I best serve my audience. This is akin to what Rick Rubin talks about in his book, isn’t it?”

“Rick Rubin talks about this in his book, "The Creative Act," that the creator ultimately is just super attuned with what the universe is saying”

“and here is all you need to know about our future um by the philosopher king Mr Rick Rubin do you play instruments barely do you know how to work a soundboard”

“that being said I'm like a Rick Rubin hole right now just reading his book so just reading how he writes it is is really inspiring so I'm trying to bring some of that over”

“I like Rick Rubin. Yeah. Yeah, I like his book. I only I only skimmed I only like skimmed through it but I like it.”

“Rick Rubin the legendary music producer wrote a book called the creative act a way of being”

“I think about this a lot not in those terms I mean I know Rick decently well and makes sense that that would be in the book I haven't read the entire book but it makes a lot of sense it would be in there”

“I remember reading that book he put out, ANDREW HUBERMAN: "Creative Act". TOM SEGURA: And he was like, there's something about-- I'm paraphrasing here, but about having your antenna up.”

“I think Rick rubin's book I don't know if you guys have read Rick rubin's book it it's very good um yeah I think um I mean we're we're in the technology product business so I don't think we're quite there in Rick rubben land where I mean his thesis is like it's good if you like it”

“So, I I thought this was a really interesting sort of insight and I it reminded me a little bit of uh that Rick Rubin book, the the creative act that we like to talk about where it's it's it's making something that you feel proud of regardless.”

“Rick rubin's the creative act I saw that copy on on Josh's Zoom so so my question is about that I think a lot about creativity than making a little as an artist for a number of years in his book The creative act Rick talks about the estatic”

“This is a book that I've now read three times from cover to cover, and I'm now reading it a fourth time. Because it is so rich with wisdom and information that I'm applying in multiple domains of my life, not just my work but my everyday life.”

“And so whether or not you consider yourself somebody creative or not, or whether or not you seek to be more creative, Rick's book and today's conversation sheds light on what I believe to be the fundamental features of what makes us human beings. That is what allows us, unlike other animals,”

“But as I went into your book, which I've done twice. I've read it twice, and by the way, I feel so blessed and honored to have gotten an early copy from you, or a final copy early that is.”

“When I was reading your book, I was thinking about there's a set of things to follow, things to pay attention to-- you talk about this-- things to access, that none of the creative process comes from just within us. It can, but it's always being fed by things outside of it.”

“ANDREW HUBERMAN: I was thinking in your book you describe, again, when you're thinking about the creative process as a cloud. For me, again, it serves as such a powerful anchor.”

“And then I think about the biology, the neurobiology of like strategy formation or strategy implementation and then almost by sheer luck or miraculously, I turn a few pages later into the book, and there's a description of how animals that are trying to accomplish something—eat, mate, find water, accomplish the requirements of living—require a narrow visual focus.”

“And you said your description of source is something within us. I don't know if I would say that was accurate. It's definitely in us too, but it's not only in us.”

“I recall distinctly that in the book, you described how the physical world is constrained by the laws of physics and certain things. The imagination is unconstrained. I think I have this right; you said the work sets somewhere between those—it’s neither one nor the other.”

“Aside from your daily routines, when it comes to someone going from project to project, and you know you're going to be doing work with somebody, it could be your own work. And we'll talk about the writing of this book and its structure, which is very unique.”

“So this relates to an amazing chapter and series of writings in your book that I'm not going to describe because I want people to find it for themselves about disengaging, about disengaging from the process. One question I had as I read that chapter, and as you're saying this now, is even though you're disengaged, do you believe that”

“In the book, you talk about this notion of entertaining the idea of the opposite being true. There are not only emerging but established fields of psychology that are making great ground, I think, into the human psyche; Byron Katie's work and others.”

“The other thing that I used over time to reset this ability to think in a structured way without it feeling like it was overcoming me, maybe even access the same thing in some ways that you're accessing with wrestling, was I like to stare at aquaria. I like to go to aquariums or I'd build aquariums.”

“But I've seen a little bit of the evolution of it, and I've seen it now and read through it in its final form twice, as I mentioned. I'm going to continue to read through it again.”

“It is one of those books that is so filled with gems, like every chapter. I could take notes on this and take notes on that, and it's assembled in a very digestible way that allows people to extract the meaningful parts in every chapter.”

“Please also be sure to check out his new book, The Creative Act: A Way of Being by Rick Rubin.”