Episode · Lenny's Podcast · 2024-10-20
Lenny Rachitsky & Jessica Hische: books mentioned on Lenny's Podcast
How to see like a designer: The hidden power of typography and logos | Jessica Hische (Lettering Artist, Author)
Jessica Hische is a lettering artist and New York Times bestselling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications.
Jessica Hische recommended The Creative Act by Rick Rubin, Inside Paragraphs by Cyrus Highsmith, and The Emperor of All Maladies by Siddhartha Mukherjee, and discussed Just Kids by Patti Smith.
Books mentioned, in the order they came up
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The Creative Act
Recommended“Rick Rubin's uh creativity book is so good. Definitely recommend that. I feel like it was a real uh I haven't listened to it on audiobook.”
Where to get it
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Inside Paragraphs
Recommended“In terms of learning about and understanding typography, um, there's this book called Inside Paragraphs by Cyrus Highsmith. It's very small and very digestible.”
Where to get it
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Just Kids
Discussed“This month I read both Patti Smith's Just Kids, which I loved also and was also I feel like I'm reading a lot of books about sort of being an artist more so than, uh, being a designer.”
Where to get it
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The Emperor of All Maladies
Recommended“And then, uh, this is a wild card one too. I I just finished, um, uh, The Emperor of All Maladies and I'm just like a big fan of reading things about human biology and things like that and found it totally fascinating.”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Plugged My First Book of Fancy Letters
“Yes, well, I do have a new kids book coming out in October and so aside from all the logo stuff like please do check out my kids books. It's called my first book of fancy letters”
“So, if you want to learn about some basics of type and typography, it's a really great book and incredibly accessible and not like reading like Bringhurst or something like that. Um, so big ups to that book.”