Book · 2022 · nyt:business-books=2024-06-09
Unreasonable Hospitality
Why people recommend it
Unreasonable Hospitality by Will Guidara is a business and memoir book that outlines a philosophy of extreme customer service and operational excellence derived from the restaurant industry. On the Modern Wisdom podcast episode titled Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats, released on July 28, 2025, Rory Sutherland mentioned the book to the audience. Sutherland described the title as a fantastic book about an individual who successfully ran the renowned restaurant Eleven Madison Park. He used the reference to discuss the author as a major food innovator and to share engaging stories about the extraordinary practices implemented at the establishment. The recommendation highlights how going above and beyond standard customer expectations can transform ordinary interactions into memorable experiences, offering valuable lessons for leaders and entrepreneurs across various industries who want to foster deep loyalty, elevate their brand culture, and redefine excellence in service delivery through creativity and genuine care.
Who recommended it
- Rory Sutherland Recommended
Rory Sutherland — 1 mention
“Unreasonable hospitality. Fantastic book about a guy who ran 11 Madison Park.”