Episode · Modern Wisdom · 2025-07-28

Chris Williamson & Rory Sutherland: books mentioned on Modern Wisdom #973

Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats - Rory Sutherland - #973 -

2 books · With Rory Sutherland · Listen · Watch on YouTube

Rory Sutherland is one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The world is evolving at an unprecedented pace.

Rory Sutherland recommended Unreasonable Hospitality by Will Guidara and Inheritocracy by Eliza Filby.

Books mentioned, in the order they came up

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1. 

   Unreasonable Hospitality

   Will Guidara · at 14:44

   Unreasonable Hospitality by Will Guidara is a bestselling memoir and guide that details how exceptional, customer-focused service can transform businesses and leadership.

   Recommended

   “Unreasonable hospitality. Fantastic book about a guy who ran 11 Madison Park.”

   Rory Sutherland Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats - Rory Suthe… 2025-07-28 Listen at 14:44

   Where to get it

   AmazonListen on Audible
2. 

   Inheritocracy

   Eliza Filby · at 1:25:50

   Inheritocracy by Eliza Filby is a book that examines the growing social and economic implications of wealth inheritance and generational inequality in modern society.

   Recommended

   “So, there's this great book, you must get her on called The Inheritocracy. ”

   Rory Sutherland Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats - Rory Suthe… 2025-07-28 Listen at 1:25:50

   Where to get it

   AmazonListen on Audible