Episode · This Week in Startups · 2026-03-14
Books mentioned on One Genius Rule That Made This Coffee Brand Famous | EP 2262
Legendary British ad man Rory Sutherland invented a fake business on a podcast, a coffee shop appealing to the busy commuter called "Flat White or F**k Off." But it's one thing to have a post go big on TikTok or Instagram… but to turn that viral moment into an actual COMPANY is a very different challenge.
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing Alchemy
“We know him now personally, but um at the time we knew all of his concepts, principles, I'd read his book, I'd seen all his uh podcasts he'd been on and it just felt like a really lovely opportunity to get involved and try it.”
Passing Unreasonable Hospitality
“Um he's got that great book, Unreasonable Hospitality. Actually, I think it was in The Bear as well, and some of the stories were in there.”