Episode · The Tim Ferriss Show · 2021-11-30
Books mentioned on #550: Andrew Chen — Metaverse, Metrics, and Meerkats
Andrew Chen — Metaverse, Metrics, and Meerkats | Brought to you by 80,000 Hours free career advice for high impact and doing good in the world, Wealthfront automated investing, and Helix Sleep premium mattresses. More on all three below.
Tim Ferriss recommended My Life in Advertising by Claude C. Hopkins and The Cold Start Problem by Andrew Chen, and discussed Scientific Advertising by Claude Hopkins. Andrew Chen discussed Crossing the Chasm by Geoffrey A. Moore.
Books mentioned, in the order they came up
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My Life in Advertising
Recommended“i found that you often recommend a book called my life in advertising this is not a new book i recognized a name claude c hopkins and i recognized it in part because i remember having i think it was scientific advertising which was published a few years before this book recommended to me”
Where to get it
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Scientific Advertising
Scientific Advertising by Claude Hopkins is a classic business text that treats advertising as an exact, measurable science rooted in consumer behavior and empirical testing.
Discussed“i recognized it in part because i remember having i think it was scientific advertising which was published a few years before this book recommended to me and it was i want to say a public domain and i found it incredibly helpful”
Where to get it
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Crossing the Chasm
Crossing the Chasm by Geoffrey A.
Discussed“and i was such a huge fan of his because of crossing the chasm and so he had written this book”
Where to get it
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The Cold Start Problem
The Cold Start Problem by Andrew Chen is an insightful business and startup guide that explores how modern network effects drive the growth, scaling, and long-term survival of digital products and modern technology platforms.
Recommended“the new book is the cold start problem which people can find wherever books are sold”
Where to get it
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
“you know eric reese great guy famous for the lean startup”
“and so that's what i set out to do i set out to do that three years ago and the cold start problem refers to the fact that you know if we look at a product like slack”
“for those who have seen ready player one you've got the kind of darth vader character who's the ceo of this corporation”