Episode · This Week in Startups · 2021-02-27

Jason Calacanis & Zach Coelius: books mentioned on This Week in Startups (Feb 2021)

Ask an Angel with Zach Coelius: early-stage valuations, product roadmaps, startup killers, Twitter gets its groove back & more | E1179

4 books · With Zach Coelius · Listen · Watch on YouTube

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Zach Coelius recommended Monetizing Innovation by Madhavan Ramanujam and others, and discussed The Lean Startup by Eric Ries and The Four Steps to the Epiphany by Steve Blank. Jason Calacanis discussed The adventures of Tom Sawyer by Mark Twain.

Books mentioned, in the order they came up

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  1. The Lean Startup

    Eric Ries · at 2:17

    The Lean Startup by Eric Ries is a foundational business guide that advocates for validated learning, rapid experimentation, and minimum viable products to help entrepreneurs build successful companies without wasting time or resources.

    Discussed
    “but but in this particular question there's just been tremendous work done by steve blank eric reese and a bunch of other great folks um lean startups forceps the epiphany and there's a great book called monetizing innovation”
    Where to get it
  2. The Four Steps to the Epiphany

    Steve Blank · at 2:17

    Discussed
    “but but in this particular question there's just been tremendous work done by steve blank eric reese and a bunch of other great folks um lean startups forceps the epiphany and there's a great book called monetizing innovation”
    Where to get it
  3. Monetizing Innovation

    Madhavan Ramanujam; Georg Tacke · at 2:32

    Monetizing Innovation is a business and strategy book written by Madhavan Ramanujam and Georg Tacke that offers a practical framework for aligning product development with consumer willingness to pay.

    Recommended
    “and there's a great book called monetizing innovation and it's all about basically doing customer development going out talking to customers figuring out what their pain is and then figuring out what they're willing to pay for that pain”
    Where to get it
  4. The adventures of Tom Sawyer

    Mark Twain · at 27:44

    The Adventures of Tom Sawyer by Mark Twain is a classic American novel featuring memorable episodes of boyhood mischief, including the iconic fence-painting trick that demonstrates reverse psychology and irony.

    Discussed
    “oh my lord that is some huck finn right there man it's like hey you want to paint this fence it's really a lot of fun to paint this fence if you give me your apple i'll let you paint my f is that huck finn or tom sawyer”
    Where to get it