Book · 2023 · Business & Economics
Scientific Advertising
Original Classic Edition
- mentions
- 7
- people
- 5
- podcasts
- 5
- episodes
- 6
- recommendations
- 3
I found it incredibly helpful.
Tim Ferriss · The Tim Ferriss Show · Nov 2021 Listen at 2:11 What they say about it
- Discusses Claude Hopkins books“two works by Claude Hopkins”3
The best things said about it
This is like i'm there's this very old book it's called scientific advertising it was written in the early 1900s it's now it was so valuable that the guy that made the most money as an advertising agency founder in the like like 1920s and 30s it was written by this guy named claude hopkins.
That book Scientific Advertising sold like eight or ten million copies.
I read Scientific Advertising. Yes. In the very beginning.
And then there was this My Life in Advertising and Scientific Advertising by uh David uh These are two works by Claude Hopkins and you know, my thesis is um there are a lot of lessons.
Jason Calacanis This Week in Startups · Apr 2026 Where and when it comes up
Most mentions, by podcast
5 people who brought it up
Why people recommend it
Scientific Advertising by Claude Hopkins is a foundational business and marketing text from the early twentieth century that outlines fundamental principles of direct-response marketing, consumer psychology, and accountability in advertising. Alexandr Wang brought up the book on David Senra's podcast to illustrate human self-interest and enduring advertising strategies developed by prominent early agency figures. Rory Sutherland similarly recommended the book on My First Million as an essential piece of reading within a broader list of classic business literature. David Senra discussed the work multiple times, noting its massive sales and historical significance when examining advertising pioneers on Acquired, and mentioning on The Tim Ferriss Show that he had read it at the very beginning of his exploration into historical winners. Jason Calacanis introduced both Scientific Advertising and My Life in Advertising by Claude Hopkins on This Week in Startups as seminal older advertising works that provided him with valuable lessons. Additionally, Tim Ferriss discussed on his own podcast how he encountered the public domain text and found its timeless marketing principles to be incredibly helpful for understanding metrics and consumer behavior.
Every mention
David Senra also a good Founders episode yes he's excellent that that that um that book scientific advertising sold lik… 3
“I read scientific advertising. Yes. In the very beginning.”
“And it turns out that this guy wrote, Claude Hopkins wrote this book called Scientific Advertising.”
“also a good Founders episode yes he's excellent that that that um that book scientific advertising sold like eight or ten million copies”
Alexandr Wang this is like i'm there's this very old book it's called scientific advertising it was written in the early… 1
“this is like i'm there's this very old book it's called scientific advertising it was written in the early 1900s it's now it was so valuable that the guy that made the most money as an advertising agency founder in the like like 1920s and 30s it was written by this guy named claude hopkins”
Rory Sutherland Scientific Advertising by Claude Hopkins, for example. 1
“Scientific Advertising by Claude Hopkins, for example.”
Jason Calacanis And then there was this My Life in Advertising and Scientific Advertising by uh David uh These are two work… 1
“And then there was this My Life in Advertising and Scientific Advertising by uh David uh These are two works by Claude Hopkins and you know, my thesis is um there are a lot of lessons”
Tim Ferriss i recognized it in part because i remember having i think it was scientific advertising which was published… 1
“i recognized it in part because i remember having i think it was scientific advertising which was published a few years before this book recommended to me and it was i want to say a public domain and i found it incredibly helpful”