Episode · Modern Wisdom · 2020-06-06
Books mentioned on How Marketing Reshapes Our Brains - Prince Ghuman & Matt Johnson - #180
Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer. Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways.
Chris Williamson discussed blindsight by Read one book — Blindsight by Matt Johnson & Prince Ghuman is the most accessible and practical book on how marketing shapes the brain and others and Always Day One by Alex Kantrowitz. Matt Johnson recommended Irresistible by Adam Alter. Also mentioned: Waking Up by Sam Harris.
Books mentioned, in the order they came up
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blindsight
Discussed“this blindsight that i have in my hands is one of the coolest things that I've read in absolutely ages”
Where to get it
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Waking Up
Waking Up: A Guide to Spirituality Without Religion by Sam Harris is an insightful exploration of meditation, consciousness, and the secular aspects of spiritual practice, bridging scientific rationality with inner awareness.
Discussed“I think this that is it the guy that climbed the bell tower that Sam Harris uses in his in his book waking up”
Where to get it
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Irresistible
Irresistible by Adam Alter is an insightful exploration by an NYU professor into the rise of addictive technology and the complex business models designed to keep modern users constantly hooked.
Recommended“he wrote irresistible an awesome book”
Where to get it
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Always Day One
Always Day One by Alex Kantrowitz is a non-fiction book that explores the inner workings of major technology giants like Amazon, Google, Apple, and Facebook to uncover how they maintain a startup mentality and relentless innovation.
Discussed“so I had a Alex Kantrowitz son who's a tech reporter for BuzzFeed and he's got this new book out called always day one”
Where to get it
Other mentions in this episode (10) — ad reads, self-promotion and passing references, never counted
“so I would read a lot of pop psychology books from back in the day wisdom of crowds Thinking Fast and Slow all those books”
“so I would read a lot of pop psychology books from back in the day wisdom of crowds Thinking Fast and Slow all those books are we now you know”
“so I would read a lot of pop psychology books from back in the day wisdom of crowds Thinking Fast and Slow all those books are we now you know”
“and then they hit a peak and then you hit you know the Gladwell tipping point”
“the BDSM culture was very much underground and unsafe until shades of grey came out”
“and the history of shades of grey is fascinating because it comes it was a fan fiction written off of Twilight which itself is very much a very safe take on vampires”
“we he even gave us a shout out for the book and he read it and he endorsed it”
“so you know like the listeners look what we covered so far Chris's list is so much longer than we covered the book is so much longer than we cover”
“I've already told Richard chaton that he needs to get on it the author of the choice Factory”
“and I'm gonna be sending it to Rory Sutherland as well the guy that wrote alchemy”