Episode · Modern Wisdom · 2020-04-27
Books mentioned on Psychology, Advertising & Human Behaviour - Richard Shotton - #163
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.
Books mentioned, in the order they came up
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Alchemy
Alchemy by Rory Sutherland is a compelling exploration of behavioral science and the surprising irrationalities that drive human decision-making.
Discussed“so I think is book outcome it's wonderfully title because it it captures this sense of creating value from no or very little expenditure”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Own book The choice factory
“choice Factory Richard's Instagram is Twitter and the link to ask returned”