Episode · Modern Wisdom · 2020-04-27
Chris Williamson & Richard Shotton: books mentioned on Modern Wisdom #163
Psychology, Advertising & Human Behaviour - Richard Shotton - #163
Richard Shotton is a behavioural scientist, Founder of Astroten and an author. One of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.
Chris Williamson discussed Alchemy by Rory Sutherland.
Books mentioned, in the order they came up
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Alchemy
Alchemy by Rory Sutherland is an insightful exploration of behavioral economics, psychology, and the hidden irrational forces that drive consumer behavior in business and everyday life.
Discussed“so I think is book outcome it's wonderfully title because it it captures this sense of creating value from no or very little expenditure”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Plugged The choice factory
“choice Factory Richard's Instagram is Twitter and the link to ask returned”