Book · 2026 · Business & Economics
Obviously Awesome
How to Nail Product Positioning So Customers Get It, Buy It, Love it
Obviously Awesome by April Dunford has been mentioned in 6 episodes across 1 podcast (5 episodes recommend it and 1 episode discusses it), through . Most frequently brought up by Lenny Rachitsky (2 episodes), April Dunford (1 episode) and Camille Ricketts (1 episode) on Lenny's Podcast (6 episodes).
- episodes
- 6
- podcast
- 1
- people
- 6
- episodes recommend it
- 5
If you're looking to position your company, I don't know if you've read it, but it is like a step-by-step guide.
Questions about Obviously Awesome by April Dunford
Who recommends Obviously Awesome by April Dunford on podcasts?
Lenny Rachitsky (1 episode), April Dunford (1 episode), Camille Ricketts (1 episode), Emily Kramer (1 episode) and Georgiana Laudi (1 episode) have recommended Obviously Awesome by April Dunford on podcasts. In all, 6 people brought it up across 1 podcast.
Which podcasts mention Obviously Awesome the most?
Lenny's Podcast (6 episodes).
Is Obviously Awesome recommended, or only discussed?
Obviously Awesome by April Dunford was recommended in 5 episodes and discussed without a recommendation in 1 episode, as of 2025-05-25.
What do people say about Obviously Awesome?
Camille Ricketts on Lenny's Podcast (2022-12-11): "If you're looking to position your company, I don't know if you've read it, but it is like a step-by-step guide."
When was Obviously Awesome last mentioned on a podcast?
Obviously Awesome by April Dunford was last recommended on Lenny's Podcast by Krithika Shankarraman on 2025-05-25.
What they say about it
- Serves as positioning guide“a great guide”2
- Praises author real talk“great for her real talk”2
The best things said about it
She does a great job breaking down how to position a product from scratch if you've never had to do that.
She's the author of the bestselling book Obviously Awesome which is my favorite book on positioning.
If folks want to go deep into the positioning step your first book Obviously Awesome is a great guide.
It's kind of like required reading I would say especially for founders.
Obviously Awesome is sort of becoming one of those books that every marketer should have read on positioning.
6 people who brought it up
Why people recommend it
Obviously Awesome by April Dunford is a practical guide to product positioning that helps businesses define their market from scratch. On Lenny's Podcast, Krithika Shankarraman recommended the book as a useful guide to positioning a product from scratch, praising the author's real talk. Lenny Rachitsky introduced April Dunford on the show and called her work his favorite book on positioning, recommending it to anyone wanting to go deep into the positioning step. April Dunford herself appeared on the podcast and contrasted her practical how-to book with Ries and Trout's foundational work, suggesting readers explore both. Camille Ricketts told Lenny Rachitsky that she frequently recommended the book as a step-by-step guide for companies looking to position themselves. Georgiana Laudi also appeared on Lenny's Podcast to recommend the title to founders, describing it as required reading. Emily Kramer similarly suggested that every marketer read the book, noting its usefulness even for those outside of product marketing. Finally, Lenny Rachitsky discussed the book in a later episode, contrasting its advice for later-stage companies with early-stage sales strategies.
Every mention
Lenny Rachitsky she's the author of the bestselling book obviously awesome which is my favorite book on positioning 2
“and her last book it actually has the opposite advice but I think I know why which is she focuses on later stage companies and her advice is the buyer she has this really interesting Insight”
“she's the author of the bestselling book obviously awesome which is my favorite book on positioning”
“if folks want to go deep into the positioning step your first book obviously awesome is a great guide and our first podcast episode goes through this”
April Dunford my book is like the howto book their book is like the what is it in the first place book and I think everyb… 1
“my book is like the howto book their book is like the what is it in the first place book and I think everybody that's interested in positioning should go read that amazing”
“when I wrote the first book people started writing back to me and saying oh you know your book was so great and my reflex action was to say oh I'm glad you enjoyed it”
Camille Ricketts What are two to three books that you recommend most that you've recommended most to other people? Obviously… 1
“What are two to three books that you recommend most that you've recommended most to other people? Obviously Awesome by April Dunford. If you're looking to position your company, I don't know if you've read it, but it is like a step-by-step guide.”
Emily Kramer at some point i think april dunford's obviously awesome is sort of becoming one of those books that every m… 1
“at some point i think april dunford's obviously awesome is sort of becoming one of those books that every marketer should have read on positioning it's really helpful even if you're not like a product marketer or doing positioning i think it's really helpful”
Georgiana Laudi Awesome by April Dunford I'm sure you've proved that one a ton it's kind of like required reading I would s… 1
“Awesome by April Dunford I'm sure you've proved that one a ton it's kind of like required reading I would say especially for Founders and I told April when she first wrote them I'm going to require every single founder I work but to read your book”
Krithika Shankarraman On the professional side, one book that I recommend to most people is April Dunford's book on positioning c… 1
“On the professional side, one book that I recommend to most people is April Dunford's book on positioning called Obviously Awesome. She does a great job breaking down how to position a product from scratch if you've never had to do that. Um and she's just so great for her real talk. So really highly recommend that.”
Other mentions (5: passing, ad reads, own books)
“April is the author of obviously awesome she in my opinion is the smartest person in the world on positioning and how to figure out positioning for your product”
“April is the best-selling author of the book Obviously Awesome, which many consider an industry bible on product positioning.”
“And and that was the purpose of that book. Like if you want to do positioning and you kind of just want to start a little exercise and do it yourself in-house, you can use my methodology, my way to do it.”
“But, I think a lot of companies could get it done with you know, my book or some methodology, get the gang together, and just bang it out themselves. Like, I think everybody should start there.”
“Uh the book's called Obviously Awesome, and you can Google me and find that wherever books are sold. And then, there's an audiobook if that's your jam, uh or ebook, or whatever.”