Person
Every book April Dunford recommended on podcasts
Key facts
- April Dunford has recommended or discussed 4 books on podcasts, as of October 22, 2023.
- April Dunford has talked about books on 1 podcast, as of October 22, 2023.
- Those books came up in 1 episode, as of October 22, 2023.
- The 3 books April Dunford has mentioned in the most episodes, not counting April Dunford's own, as of October 22, 2023: Positioning, The Challenger Customer and The Challenger Sale.
- The latest episode with a book mention from April Dunford aired on October 22, 2023.
Updated
April Dunford appeared on Lenny's Podcast to share a step-by-step guide to crafting sales pitches and positioning products. During the episode, she recommended several books that have influenced her work and thinking. She recommended Matthew Dixon and Brent Adamson's The Challenger Sale along with its companion book, The Challenger Customer by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman, praising both titles as excellent works based on a deep set of research. She also recommended Positioning: The Battle for Your Mind by Al Ries and Jack Trout, describing it as the original, foundational book on positioning that she has reread many times. April contrasted Ries and Trout's work with her own book, Obviously Awesome, noting that while hers acts as a practical how-to guide, their book explains the fundamental nature of positioning and remains a must-read for anyone interested in the subject. Additionally, she reflected on readers' responses to her own book, emphasizing her hope that her writing would provide genuine utility to its audience.
Books April Dunford recommended or discussed
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Obviously Awesome
Recommended“my book is like the howto book their book is like the what is it in the first place book and I think everybody that's interested in positioning should go read that amazing”
Where to get it
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Positioning
Recommended“the other one that I always recommend is like the original book on positioning which is the book by Rees and trout positioning the battle for your mind”
Where to get it
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The Challenger Customer
Recommended“his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent and based on a deep set of research”
Where to get it
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The Challenger Sale
Recommended“his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent and based on a deep set of research”
Where to get it
Books April Dunford wrote
Appearances
| Episode | Podcast | Date | Books |
|---|---|---|---|
| A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch) | Lenny's Podcast | 2023-10-22 | 5 |
Other mentions (4: passing, ad reads, own books)
“but those are kind of the big things and then there's the books obviously like if you want to learn more about this stuff everything I know is in the book like there isn't stuff that I know that isn't in the book”
“And and that was the purpose of that book. Like if you want to do positioning and you kind of just want to start a little exercise and do it yourself in-house, you can use my methodology, my way to do it.”
“But, I think a lot of companies could get it done with you know, my book or some methodology, get the gang together, and just bang it out themselves. Like, I think everybody should start there.”
“Uh the book's called Obviously Awesome, and you can Google me and find that wherever books are sold. And then, there's an audiobook if that's your jam, uh or ebook, or whatever.”