Person
Every book Emily Kramer recommended on podcasts
Key facts
- Emily Kramer has recommended or discussed 5 books on podcasts, as of September 11, 2022.
- Emily Kramer has talked about books on 1 podcast, as of September 11, 2022.
- Those books came up in 1 episode, as of September 11, 2022.
- The 3 books Emily Kramer has mentioned in the most episodes, as of September 11, 2022: Crossing the Chasm, Obviously Awesome and Purple Cow.
- The latest episode with a book mention from Emily Kramer aired on September 11, 2022.
Updated
Emily Kramer is a marketing leader and co-founder of MKT1 who appeared on Lenny's Podcast to share strategies on building powerful marketing engines for technology companies. Kramer recommended several classic marketing books that she believes every marketer should read because they have stood the test of time. Her recommendations include Malcolm Gladwell's The Tipping Point and Geoffrey A. Moore's Crossing the Chasm as foundational texts for understanding market adoption. She also highlighted Seth Godin's Purple Cow, praising its core thesis on the necessity of creating a product that stands out from the competition. For positioning, Kramer recommended April Dunford's Obviously Awesome, noting that it is an exceptionally helpful guide even for professionals who do not work strictly in product marketing roles. In addition to these professional texts, Kramer discussed Anthony Doerr's historical novel All the Light We Cannot See, sharing that she found it to be a beautifully written book despite its heavy and tumultuous World War II subject matter. Kramer's reading selections combine enduring business frameworks with thoughtful literature, highlighting both strategic marketing insights and a strong appreciation for well-crafted storytelling.
Books Emily Kramer recommended or discussed
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Crossing the Chasm
Recommended“and those are things like the tipping point and like crossing the chasm”
Where to get it
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Obviously Awesome
Recommended“at some point i think april dunford's obviously awesome is sort of becoming one of those books that every marketer should have read on positioning it's really helpful even if you're not like a product marketer or doing positioning i think it's really helpful”
Where to get it
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Purple Cow
Recommended“and i like seth godin purple cow which is just like having something that makes you stand out so those are like the classic marketing books i think every marketer or some of them should have read”
Where to get it
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The Tipping Point
Recommended“and those are things like the tipping point and like crossing the chasm”
Where to get it
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All the Light We Cannot See
Discussed“and it's all the light all the light we cannot see or you cannot see about world world world war two which is sort of a depressing topic giving all of the tumultuousness in the world but i thought it was just a very beautifully written book”
Where to get it
Appearances
| Episode | Podcast | Date | Books |
|---|---|---|---|
| How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) | Lenny's Podcast | 2022-09-11 | 5 |