Episode · Lenny's Podcast · 2022-06-09
Lenny Rachitsky & April Dunford: books mentioned on Lenny's Podcast (Jun 2022)
April Dunford on product positioning, segmentation, and optimizing your sales process
April Dunford is the author of the best-selling book Obviously Awesome, a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and now runs her own consulting firm, helping companies of all shapes and sizes nail their positioning.
Other mentions in this episode (4) — ad reads, self-promotion and passing references, never counted
Plugged Obviously Awesome
“April is the best-selling author of the book Obviously Awesome, which many consider an industry bible on product positioning.”
Plugged Obviously Awesome
“And and that was the purpose of that book. Like if you want to do positioning and you kind of just want to start a little exercise and do it yourself in-house, you can use my methodology, my way to do it.”
Plugged Obviously Awesome
“But, I think a lot of companies could get it done with you know, my book or some methodology, get the gang together, and just bang it out themselves. Like, I think everybody should start there.”
Plugged Obviously Awesome
“Uh the book's called Obviously Awesome, and you can Google me and find that wherever books are sold. And then, there's an audiobook if that's your jam, uh or ebook, or whatever.”