Episode · Lenny's Podcast · 2022-09-29
Lenny Rachitsky & Georgiana Laudi: books mentioned on Lenny's Podcast
Customer-led growth | Georgiana Laudi (Forget The Funnel)
Georgiana Laudi is the co-founder and CEO of a consulting agency called Forget The Funnel, where she helps SaaS companies scale and improve conversion rates through customer-led growth. She’s also a marketing and growth advisor to companies like MarketerHire, SparkToro, and Sprout Social.
Georgiana Laudi recommended Obviously Awesome by April Dunford, Hooked by Nir Eyal, and Four Thousand Weeks by Oliver Burkeman, and discussed Demand-Side Sales 101 by Bob Moesta and others.
Books mentioned, in the order they came up
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Demand-Side Sales 101
Discussed“there's a there's a bunch also Bob mesta wrote a book called demand side sales that goes into it there's also there's also lots of books written about jobs we've done”
Where to get it
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Obviously Awesome
Recommended“Awesome by April Dunford I'm sure you've proved that one a ton it's kind of like required reading I would say especially for Founders and I told April when she first wrote them I'm going to require every single founder I work but to read your book”
Where to get it
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Hooked
Recommended“and then the other one that I really enjoyed Flipside was hooked by nir Al so that one was great too but like I said I don't read many morbidden books”
Where to get it
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Four Thousand Weeks
Recommended“and then another book that I read recently which has nothing to do with marketing at all but was like really nice was four thousand weeks I don't know anything that right now oh yeah I enjoyed it”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing When Coffee and Kale Compete
“there's also there's also lots of books written about jobs we've done when coffee make kale is one that a lot of people love”
Plugged CUSTOMER-LED GROWTH
“the other one that I would be remiss not to mention is ours that we're writing about the process which is you know really about like the step-by-step how to do this thing”