Episode · Lenny's Podcast · 2023-10-22
Lenny Rachitsky & April Dunford: books mentioned on Lenny's Podcast (Oct 2023)
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
April Dunford is a speaker, mentor, podcaster, best-selling author, and beloved returning guest to the show. Last year, she joined me on the pod to discuss product positioning and differentiated value.
Lenny Rachitsky recommended Obviously Awesome by April Dunford, and discussed Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford. April Dunford recommended The Challenger Sale by Matthew Dixon and others, The Challenger Customer by Brent Adamson and others, and Positioning by Al Ries and others.
Books mentioned, in the order they came up
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Obviously Awesome
Recommended“she's the author of the bestselling book obviously awesome which is my favorite book on positioning”
Where to get it
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Sales Pitch: How to Craft a Story to Stand Out and Win
Discussed“I think this is one of the most interesting insights that you share in your book and you also share this in the newsletter post about how buying software is You could argue is harder than selling it”
Where to get it
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The Challenger Sale
Recommended“his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent and based on a deep set of research”
Where to get it
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The Challenger Customer
Recommended“his previous book The Challenger sale and there was a companion book to that called The Challenger customer those were also excellent and based on a deep set of research”
Where to get it
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Positioning
Recommended“the other one that I always recommend is like the original book on positioning which is the book by Rees and trout positioning the battle for your mind”
Where to get it
Other mentions in this episode (4) — ad reads, self-promotion and passing references, never counted
“she just published a new book called sales pitch which Builds on her 25-year career as vpf marketing and adviser to to companies like Google and epic games”
“you've written an incredible new book which I have right here if you're on YouTube called sales pitch so cool there it's like a Inception the book is called sales pitch how to craft a story to stand out and win”
“but those are kind of the big things and then there's the books obviously like if you want to learn more about this stuff everything I know is in the book like there isn't stuff that I know that isn't in the book”
Passing Be Useful
“Arnold Schwarz and anger's new book is called be useful and I feel like that's the perfect description of how to be successful and especially in the work that we do”