Episode · Lenny's Podcast · 2022-09-11
Lenny Rachitsky & Emily Kramer: books mentioned on Lenny's Podcast
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions.
Emily Kramer recommended The Tipping Point by Malcolm Gladwell, Crossing the Chasm by Geoffrey A. Moore, Purple Cow by Seth Godin, and Obviously Awesome by April Dunford, and discussed All the Light We Cannot See by Anthony Doerr.
Books mentioned, in the order they came up
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The Tipping Point
Recommended“and those are things like the tipping point and like crossing the chasm”
Where to get it
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Crossing the Chasm
Recommended“and those are things like the tipping point and like crossing the chasm”
Where to get it
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Purple Cow
Recommended“and i like seth godin purple cow which is just like having something that makes you stand out so those are like the classic marketing books i think every marketer or some of them should have read”
Where to get it
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Obviously Awesome
Recommended“at some point i think april dunford's obviously awesome is sort of becoming one of those books that every marketer should have read on positioning it's really helpful even if you're not like a product marketer or doing positioning i think it's really helpful”
Where to get it
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All the Light We Cannot See
Discussed“and it's all the light all the light we cannot see or you cannot see about world world world war two which is sort of a depressing topic giving all of the tumultuousness in the world but i thought it was just a very beautifully written book”
Where to get it
