Person
Every book Geoffrey Moore recommended on podcasts
Key facts
- Geoffrey Moore has recommended or discussed 4 books on podcasts, as of January 25, 2024.
- Geoffrey Moore has talked about books on 2 podcasts, as of January 25, 2024.
- Those books came up in 2 episodes, as of January 25, 2024.
- The 3 books Geoffrey Moore has mentioned in the most episodes, as of January 25, 2024: Crossing the Chasm, Inside the Tornado and The Gorilla Game.
- The latest episode with a book mention from Geoffrey Moore aired on January 25, 2024.
Updated
Across 2 podcasts. Every show Geoffrey Moore appears on, in one place, not just one.
Geoffrey Moore is an organizational theorist, consultant, and author best known for writing Crossing the Chasm and analyzing high-tech market adoption cycles. During discussions on Lenny's Podcast and Invest Like the Best, Moore referenced several of his own foundational books alongside classic industry texts to explain go-to-market strategies and technology lifecycles. He frequently cited Crossing the Chasm to illustrate how markets are defined by groups of communicating customers sharing identical use cases, emphasizing the necessity of targeting an initial niche segment and delivering complete solutions rather than partial infrastructure. Moore also discussed Inside the Tornado to describe the rapid market surge and category power that occur during mainstream adoption phases. Furthermore, he elaborated on the investment strategies outlined in The Gorilla Game, explaining how portfolios shift as category leaders emerge victorious over competitors. In reflecting on his early career, Moore recalled joining Regis McKenna Inc. and learning about the technology adoption life cycle directly from Regis McKenna's book, The Regis Touch. Through these comprehensive reflections, Moore illustrated how structured playbooks, precise market definitions, and rigorous go-to-market strategies help technology companies successfully cross critical growth phases and dominate their respective industries over the long term.
Books Geoffrey Moore recommended or discussed
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Crossing the Chasm
Discussed“so anyway those are the four models and and and crossing the chasm was about that second”
Where to get it
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Inside the Tornado
Discussed“I mean there's a whole Playbook around around doing that which was in a book called Inside the Tornado and then the last one which is actually becoming much more important”
Where to get it
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The Gorilla Game
Discussed“And so the idea behind the gorilla game was, you would see a category going into the tornado, you would buy a portfolio of companies that could win. As you saw who was winning, you would gradually exit the ones that are monkeys and chips, and put more and more money into your gorilla.”
Where to get it
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The Regis Touch
Discussed“In 1986, I joined a company called Regis McKenna Inc. Regis was the premier marketing guru of high tech by far. And he'd written a book called The Regis Touch. And in that book, it was the technology adoption life cycle.”
Where to get it
Books Geoffrey Moore wrote
Appearances
Other mentions (2: passing, ad reads, own books)
“This is the core investment model behind the gorilla game and book club living on the fault line and going forward.”
“The latest book is called Zone to Win. And Zone to Win is really crossing the chasm for public enterprises, meaning you have an established franchise, you're multi-billion dollars of global businesses. But the next wave is coming.”